On this week’s episode Sean catches up with Bo Westover, Director of Marketing from Catapult Sports. Sean and Bo chat about the Catapult story and how they measure high performance through wearable technology.
On this podcast you'll learn about:
- How Catapult Sports has grown from a small Australian start-up, to become a global category-leader in elite sports technology over the past decade
- How wearable technology is quantifying the performance of athletes
- The partnership with the AFL and how this assisted to launch into the global market
- What marketing strategies Catapult has used to help take the business to the next level
- How Sean and Bo knew each other in former sporting circles
Resources from the podcast
- Thanks again to Bo Westover from Catapult Sports for being our guest on this week's show
- Connect with Bo on Twitter LinkedIn
- Follow Catapult Sports on Twitter @CatapultSports, LinkedIn, Instagram and Facebook
- Catapult behind the Aussie tech powering our sports superstars
- Other Sports Geek podcast episodes you might be interested in:
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Some tweets you may have missed
All set for Japanese Football Workshop
All set for our Japanese Football Workshop in Tokyo! 80 sports scientists and performance coaches coming together to discuss the future of Japanese football #CatapultJapan pic.twitter.com/514oQizXS7
— Catapult (@CatapultSports) December 4, 2017
A data driven approach to athletes and teams
Catapult Product Director John Coulson presenting ‘A Data Driven Approach to Improving Athletes and Teams’. #SAC17 @Sporting_Data pic.twitter.com/bgzr3LZHAG
— Catapult (@CatapultSports) November 24, 2017
It's about player management
“When we won the Premier League, we only had one injured player each game and only used 18 players. We were the healthiest team in the league because of load management.” #CatapultJapan pic.twitter.com/dt2Ro9d49l
— Catapult (@CatapultSports) December 4, 2017
The new era
Welcome to a new era of Catapult. Play Smart. Defy Limits. https://t.co/XghZ9Nphom pic.twitter.com/99QKOqQ5X4
— Catapult (@CatapultSports) October 27, 2017
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Thanks for the review on iTunes
Unashamed junkie
★★★★★ in Apple Podcasts by JoMiLiDa_Murfett from Australia on June 30, 2017
I am constantly amazed by the combination of practical knowledge sharing and highly entertaining content in these episodes. Sean's network of sports professionals is remarkable and you can't help but marvel at the life he has carved out…. such an interesting niche. He's a top bloke and I'd recommend him to anyone interested in the intersection of business and sport.
See you at SEAT in Salt Lake City
Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.
SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek
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