On this week’s episode Sean catches up with Bo Westover, Director of Marketing from Catapult Sports. Sean and Bo chat about the Catapult story and how they measure high performance through wearable technology.

On this podcast you'll learn about:

  • How Catapult Sports has grown from a small Australian start-up, to become a global category-leader in elite sports technology over the past decade
  • How wearable technology is quantifying the performance of athletes
  • The partnership with the AFL and how this assisted to launch into the global market
  • What marketing strategies Catapult has used to help take the business to the next level
  • How Sean and Bo knew each other in former sporting circles
Catapult Sports changing high performance with technology

Resources from the podcast

Sign up for these

Some tweets you may have missed

All set for Japanese Football Workshop

A data driven approach to athletes and teams

It's about player management

The new era


How can we help you?

Click here to book a free consultation call with Sports Geek

Thanks for the review on iTunes

Unashamed junkie

★★★★★ in Apple Podcasts by JoMiLiDa_Murfett from Australia on June 30, 2017

I am constantly amazed by the combination of practical knowledge sharing and highly entertaining content in these episodes. Sean's network of sports professionals is remarkable and you can't help but marvel at the life he has carved out…. such an interesting niche. He's a top bloke and I'd recommend him to anyone interested in the intersection of business and sport.

Listen to Sports Geek

Sports Geek podcast available on all podcast platforms

Support our content efforts on Patreon

As Sean Callanan, founder of Sports Geek and host of the Sports Geek podcast has mentioned on the podcast before: “The podcast is for my clients of Sports Geek – past, current & future”. It has also been a tremendous channel to grow the Sports Geek client roster.

What we didn’t see coming was the tremendous support from the sports business industry from around the world. We’ve had emails, DMs, tweets come in from listeners from all over who continue to listen and support all Sports Geek content.

Each month here is the sports business content we deliver:

Our Patreon campaign gives YOU a chance to support our efforts in producing content for the sports business world through podcasts, guides and email newsletters.


Our supporters (become one)

DMC Sport
SEAT Conference - 2020 Minneapolis June 27 – July 1
Play Media
Sports Where I Am
G2G Sports
Support Sports Geek on Patreon

Download our free Facebook Audiences Guide

Download Now