On this week’s episode Sean catches up with Bo Westover, Director of Marketing from Catapult Sports. Sean and Bo chat about the Catapult story and how they measure high performance through wearable technology.

On this podcast you'll learn about:

  • How Catapult Sports has grown from a small Australian start-up, to become a global category-leader in elite sports technology over the past decade
  • How wearable technology is quantifying the performance of athletes
  • The partnership with the AFL and how this assisted to launch into the global market
  • What marketing strategies Catapult has used to help take the business to the next level
  • How Sean and Bo knew each other in former sporting circles
Catapult Sports changing high performance with technology

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Thanks for the review on iTunes

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★★★★★ in Apple Podcasts by JoMiLiDa_Murfett from Australia on June 30, 2017

I am constantly amazed by the combination of practical knowledge sharing and highly entertaining content in these episodes. Sean's network of sports professionals is remarkable and you can't help but marvel at the life he has carved out…. such an interesting niche. He's a top bloke and I'd recommend him to anyone interested in the intersection of business and sport.

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