On this week’s episode Sean catches up with Bo Westover, Director of Marketing from Catapult Sports. Sean and Bo chat about the Catapult story and how they measure high performance through wearable technology.

On this podcast you'll learn about:

  • How Catapult Sports has grown from a small Australian start-up, to become a global category-leader in elite sports technology over the past decade
  • How wearable technology is quantifying the performance of athletes
  • The partnership with the AFL and how this assisted to launch into the global market
  • What marketing strategies Catapult has used to help take the business to the next level
  • How Sean and Bo knew each other in former sporting circles
Catapult Sports changing high performance with technology

Resources from the podcast

Sign up for these

Some tweets you may have missed

All set for Japanese Football Workshop

A data driven approach to athletes and teams

It's about player management

The new era


How can we help you?

Click here to book a free consultation call with Sports Geek

Thanks for the review on iTunes

Unashamed junkie

★★★★★ in Apple Podcasts by JoMiLiDa_Murfett from Australia on June 30, 2017

I am constantly amazed by the combination of practical knowledge sharing and highly entertaining content in these episodes. Sean's network of sports professionals is remarkable and you can't help but marvel at the life he has carved out…. such an interesting niche. He's a top bloke and I'd recommend him to anyone interested in the intersection of business and sport.

See you at SEAT in Salt Lake City

Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

Listen to Sports Geek

Sports Geek podcast available on all podcast platforms

Download our free Facebook Audiences Guide

Download Now