Kim Skildum-Reid on sponsorship in a pandemic

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In this episode of Sports Geek Sean Callanan interviews Power Sponsorship's Kim Skildum-Reid.

On this podcast you'll learn about:

Kim shares here insights on her career in sponsorship
What sports rightholders need to do right now
How COVID-19 will disrupt sponsorship
Why sponsorship activations are so important
Importance of metrics and tracking for rightsholders and sponsors alike

Kim Skildum-Reid

Listen to Kim Skildum-Reid on Sports Geek

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Resources from the podcast

Connect with Kim Skildum-Reid on LinkedIn on Twitter @KimSkildumReid and check out her website PowerSponsorship.com
Please read these posts from Kim
- Recession-Proofing Your Sponsorship Program: A Rightsholder’s Guide
- The Rightsholders’ Guide to Sponsorship in a Pandemic
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@seancallanan2024-04-15T20:06:32+10:00

About the Author: @seancallanan

Sean understands the sports digital landscape, and that’s why he started Sports Geek. Working with clients across the sports digital world, he helps teams & leagues drive more revenue from digital and is focused on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or present keynotes at sports conferences worldwide. Send him a tweet @seancallanan.