In this episode of Sports Geek Sean Callanan interviews Power Sponsorship's Kim Skildum-Reid.
On this podcast you'll learn about:
- Kim shares here insights on her career in sponsorship
- What sports rightholders need to do right now
- How COVID-19 will disrupt sponsorship
- Why sponsorship activations are so important
- Importance of metrics and tracking for rightsholders and sponsors alike
Listen to Kim Skildum-Reid on Sports Geek
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Resources from the podcast
- Connect with Kim Skildum-Reid on LinkedIn on Twitter @KimSkildumReid and check out her website PowerSponsorship.com
- Please read these posts from Kim
- Recession-Proofing Your Sponsorship Program: A Rightsholder’s Guide
- The Rightsholders’ Guide to Sponsorship in a Pandemic
- Some Sports Geek episodes you might be interested in:
One Slide – Two Minutes
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Digital To Dollars is the five-pillar process pro teams and leagues have used for a decade to turn digital audiences into revenue, and it’s coming soon as a self-paced program. Those on the waitlist will get 20% off upon launch.
Check out our podcasts with SEAT
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Sean hosts The SEAT Report with Josh Barney. Check it out
Each month, Sean will profile a SEAT partner on SEAT Solves.
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