John Durbin started his career as a media buyer and planner at Starcom Mediavest Group in Chicago where he worked with clients like the US Army National Strategy and Kellogg's Kids. Few years later, he moved to Denuo, a Publicis Groupe Company as an Associate Director. During his time there, he worked on the creative side of the business handling projects around mobile gaming, socials and other emerging trends. He also led the development of the Mercedes-Benz Tweet race which was shortlisted for Cannes Lions.
In 2012, John pursued his MBA at the University of Oregon. In his time there, he created the Oregon Vs, a unique fantasy sports game focused on the Oregon Ducks football. After completing his MBA, he moved to the Buffalo Sabres which started his stint at Pegula Sports.
At present, John is the Vice President of Marketing of Pegula Sports and Entertainment (PSE). He oversees the marketing efforts for the Buffalo Bills, Buffalo Sabres, Bandits of the NLL, Beauts of the NWHL Americans of the AHL, and My One Buffalo along with several brands residing within the Harbor Center facility.
5:48 John Durbin’s journey from media to sports business
11:44 John chats about Pegula Sports and Entertainment (PSE)
12:58 How marketing in different sports has changed over the years
14:56 How his team prepares for unpredictable events like in NFL Draft
18:18 How do the comms and media teams work together at PSE
19:17 John on keeping exclusive information like trades and drafts within the organisation
22:43 The preparations behind the Bills’ schedule release video
28:49 How does PSE handles the two teams (Bills and Sabres) in the market
32:45 What does the My One Buffalo app do and why you should download it
43:26 The benefits of being a Sabres season ticket holder
48:44 Sports Geek Closing Five
60:02 Learn more about Sports Geek’s Digital to Dollars process
60:05 Read what Sean Callanan reads on Sports Geek News. Go to sportsgeekhq.com/sgn to subscribe
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The Bills' Tinder style schedule release video. Aren't you swiping right?
Cool draft video for the Buffalo Bills
The team coming together for One Bills Drive
Must be really cool to watch the NFL draft at the 716 food and sport