On this week’s episode Sean goes “back to the future” and catches up with James Royer, the very first guest of Sports Geek back in 2013. Now Director of Digital Media & Strategy for Kansas City Chiefs, Sean and James discuss his role along with social, AR and OTT the Chiefs way.
On this podcast you'll learn about:
- What James has been doing since his first appearance on Sports Geek
- James' experience jumping across from NHL to NFL and how the sports differ and how digital is used differently
- What the Chiefs are doing with video and how important the first 10 seconds is so important
- How their deep dive engagement reviews are allowing them to post more content that resonates best with fans
- The Chiefs new ticketing program and how the team has pushed this out through Facebook's lead generation tool
- Sean's take on “cryptomania”
Let's chat
Resources from the podcast
- Thanks again to James Royer from Kansas City Chiefs for being our guest on this week's show
- Connect with James on Twitter @James Royer, LinkedIn
- Follow Kansas City Chiefs on Twitter @Chiefs, LinkedIn, Instagram and Facebook
- Other Sports Geek podcast episodes you might be interested in:
Sign up for these
- Download our new guide – Understanding Facebook Data
- Have you signed up for weekly Sports Geek News?
- Have you joined the world's largest #SportsBiz Slack Community?
- Looking for a new gig? Sign up for our new weekly Sports Geek Jobs Email
Some tweets you may have missed
Let's have some fun today!
“Let's have some fun today, man!” 🎤 Albert Wilson wired during #OAKvsKC
Presented by @DraftKings pic.twitter.com/obruNso9hN
— Kansas City Chiefs (@Chiefs) December 14, 2017
The House of Defence
The House of Defense 🏠😂🤣 pic.twitter.com/toLSvQ2pci
— Kansas City Chiefs (@Chiefs) December 14, 2017
Connected to the community
"It's awesome to show we care about the community as much as the community cares about us.” Rookies visit the Children’s Center Campus
➡️ https://t.co/iWtayqiQLb pic.twitter.com/Ug0YYsc8bS
— Kansas City Chiefs (@Chiefs) December 13, 2017
10 things to know about Chris Jones
He'd like to read minds and have Leonardo DiCaprio play him in a movie.
🔟 Things to Know About @stonecoldjones_ 📝 https://t.co/bho6DKvi5k pic.twitter.com/UglZrdKQEN
— Kansas City Chiefs (@Chiefs) December 13, 2017
Charc attack
Charc Attack 🦈#TouchdownTuesday pic.twitter.com/fYerACpJl0
— Kansas City Chiefs (@Chiefs) December 13, 2017
.
Thanks for the review on iTunes
Really enjoyable and thoroughly researched poddie!
★★★★★ in Apple Podcasts by DanielAP51 from Australia on November 7, 2017
Just started following and really got a lot out of it. Thank you.
Listen to Sports Geek
Support our content efforts on Patreon
As Sean Callanan, founder of Sports Geek and host of the Sports Geek podcast, has mentioned on the podcast before: “The podcast is for my clients of Sports Geek – past, current & future”. It has also been a tremendous channel to grow the Sports Geek client roster.
What we didn't see coming was the tremendous support from the sports business industry from around the world. We've had emails, DMs, tweets come in from listeners from all over who continue to listen and support all Sports Geek content.
Each month here is the sports business content we deliver:
- Sports Geek podcast interviews – weekly deep dive interviews with sports executives sharing best practice and case studies
- Sports Geek Q&A – each Friday Sean Callanan answers 3 questions submitted via website, in real life and social media.
- Sports Geek News – weekly curated email by Sean Callanan all the sports business, marketing & technology articles you may have missed.
- #SportsBiz Zoom Calls – twice weekly Zoom calls with sports business executives
Our Patreon campaign gives YOU a chance to support our efforts in producing content for the sports business world through podcasts, guides and email newsletters.
PLEASE CHECK OUT AND SUPPORT THE BUSINESSES BELOW
Our supporters (become one)
Download our free Facebook Audiences Guide
