Social, AR & OTT Kansas City Chiefs style with James Royer

On this week’s episode Sean goes “back to the future” and catches up with James Royer, the very first guest of Sports Geek back in 2013. Now Director of Digital Media & Strategy for Kansas City Chiefs, Sean and James discuss his role along with social, AR and OTT the Chiefs way.

On this podcast you'll learn about:

  • What James has been doing since his first appearance on Sports Geek
  • James' experience jumping across from NHL to NFL and how the sports differ and how digital is used differently
  • What the Chiefs are doing with video and how important the first 10 seconds is so important
  • How their deep dive engagement reviews are allowing them to post more content that resonates best with fans
  • The Chiefs new ticketing program and how the team has pushed this out through Facebook's lead generation tool
  • Sean's take on “cryptomania”
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Thanks for the review on iTunes

Really enjoyable and thoroughly researched poddie!

★★★★★ in Apple Podcasts by DanielAP51 from Australia on November 7, 2017

Just started following and really got a lot out of it. Thank you.

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2018-02-09T18:56:13+00:00

About the Author:

Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in Sports Geek Nation Slack community.

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