On this week’s episode Sean goes “back to the future” and catches up with James Royer, the very first guest of Sports Geek back in 2013. Now Director of Digital Media & Strategy for Kansas City Chiefs, Sean and James discuss his role along with social, AR and OTT the Chiefs way.

On this podcast you'll learn about:

  • What James has been doing since his first appearance on Sports Geek
  • James' experience jumping across from NHL to NFL and how the sports differ and how digital is used differently
  • What the Chiefs are doing with video and how important the first 10 seconds is so important
  • How their deep dive engagement reviews are allowing them to post more content that resonates best with fans
  • The Chiefs new ticketing program and how the team has pushed this out through Facebook's lead generation tool
  • Sean's take on “cryptomania”
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Thanks for the review on iTunes

Really enjoyable and thoroughly researched poddie!

★★★★★ in Apple Podcasts by DanielAP51 from Australia on November 7, 2017

Just started following and really got a lot out of it. Thank you.

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We've been producing podcasts at Sports Geek since 2013 as a way to stay connected with people we work with and learn new trends in sports business.

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