On this week’s episode Sean goes “back to the future” and catches up with James Royer, the very first guest of Sports Geek back in 2013. Now Director of Digital Media & Strategy for Kansas City Chiefs, Sean and James discuss his role along with social, AR and OTT the Chiefs way.
On this podcast you'll learn about:
- What James has been doing since his first appearance on Sports Geek
- James' experience jumping across from NHL to NFL and how the sports differ and how digital is used differently
- What the Chiefs are doing with video and how important the first 10 seconds is so important
- How their deep dive engagement reviews are allowing them to post more content that resonates best with fans
- The Chiefs new ticketing program and how the team has pushed this out through Facebook's lead generation tool
- Sean's take on “cryptomania”
Let's chat
Resources from the podcast
- Thanks again to James Royer from Kansas City Chiefs for being our guest on this week's show
- Connect with James on Twitter @James Royer, LinkedIn
- Follow Kansas City Chiefs on Twitter @Chiefs, LinkedIn, Instagram and Facebook
- Other Sports Geek podcast episodes you might be interested in:
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Some tweets you may have missed
Let's have some fun today!
“Let's have some fun today, man!” 🎤 Albert Wilson wired during #OAKvsKC
Presented by @DraftKings pic.twitter.com/obruNso9hN
— Kansas City Chiefs (@Chiefs) December 14, 2017
The House of Defence
The House of Defense 🏠😂🤣 pic.twitter.com/toLSvQ2pci
— Kansas City Chiefs (@Chiefs) December 14, 2017
Connected to the community
"It's awesome to show we care about the community as much as the community cares about us.” Rookies visit the Children’s Center Campus
➡️ https://t.co/iWtayqiQLb pic.twitter.com/Ug0YYsc8bS
— Kansas City Chiefs (@Chiefs) December 13, 2017
10 things to know about Chris Jones
He'd like to read minds and have Leonardo DiCaprio play him in a movie.
🔟 Things to Know About @stonecoldjones_ 📝 https://t.co/bho6DKvi5k pic.twitter.com/UglZrdKQEN
— Kansas City Chiefs (@Chiefs) December 13, 2017
Charc attack
Charc Attack 🦈#TouchdownTuesday pic.twitter.com/fYerACpJl0
— Kansas City Chiefs (@Chiefs) December 13, 2017
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See you at SEAT in Salt Lake City
Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.
SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek
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