On this week’s episode Sean goes “back to the future” and catches up with James Royer, the very first guest of Sports Geek back in 2013. Now Director of Digital Media & Strategy for Kansas City Chiefs, Sean and James discuss his role along with social, AR and OTT the Chiefs way.
On this podcast you'll learn about:
- What James has been doing since his first appearance on Sports Geek
- James' experience jumping across from NHL to NFL and how the sports differ and how digital is used differently
- What the Chiefs are doing with video and how important the first 10 seconds is so important
- How their deep dive engagement reviews are allowing them to post more content that resonates best with fans
- The Chiefs new ticketing program and how the team has pushed this out through Facebook's lead generation tool
- Sean's take on “cryptomania”
Let’s chat
Resources from the podcast
- Thanks again to James Royer from Kansas City Chiefs for being our guest on this week's show
- Connect with James on Twitter @James Royer, LinkedIn
- Follow Kansas City Chiefs on Twitter @Chiefs, LinkedIn, Instagram and Facebook
- Other Sports Geek podcast episodes you might be interested in:
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Some tweets you may have missed
Let's have some fun today!
“Let's have some fun today, man!” 🎤 Albert Wilson wired during #OAKvsKC
Presented by @DraftKings pic.twitter.com/obruNso9hN
— Kansas City Chiefs (@Chiefs) December 14, 2017
The House of Defence
The House of Defense 🏠😂🤣 pic.twitter.com/toLSvQ2pci
— Kansas City Chiefs (@Chiefs) December 14, 2017
Connected to the community
"It's awesome to show we care about the community as much as the community cares about us.” Rookies visit the Children’s Center Campus
➡️ https://t.co/iWtayqiQLb pic.twitter.com/Ug0YYsc8bS
— Kansas City Chiefs (@Chiefs) December 13, 2017
10 things to know about Chris Jones
He'd like to read minds and have Leonardo DiCaprio play him in a movie.
🔟 Things to Know About @stonecoldjones_ 📝 https://t.co/bho6DKvi5k pic.twitter.com/UglZrdKQEN
— Kansas City Chiefs (@Chiefs) December 13, 2017
Charc attack
Charc Attack 🦈#TouchdownTuesday pic.twitter.com/fYerACpJl0
— Kansas City Chiefs (@Chiefs) December 13, 2017
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