On this week’s episode Sean goes “back to the future” and catches up with James Royer, the very first guest of Sports Geek back in 2013. Now Director of Digital Media & Strategy for Kansas City Chiefs, Sean and James discuss his role along with social, AR and OTT the Chiefs way.

On this podcast you'll learn about:

  • What James has been doing since his first appearance on Sports Geek
  • James' experience jumping across from NHL to NFL and how the sports differ and how digital is used differently
  • What the Chiefs are doing with video and how important the first 10 seconds is so important
  • How their deep dive engagement reviews are allowing them to post more content that resonates best with fans
  • The Chiefs new ticketing program and how the team has pushed this out through Facebook's lead generation tool
  • Sean's take on “cryptomania”
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Thanks for the review on iTunes

Really enjoyable and thoroughly researched poddie!

★★★★★ in Apple Podcasts by DanielAP51 from Australia on November 7, 2017

Just started following and really got a lot out of it. Thank you.

See you at SEAT in Salt Lake City

Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

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