Welcome to the first of what I hope are many Sports Geek Podcasts, hope you enjoy it as much as I do making it.
In this podcast we talk to James Royer (@JamesRoyer) from Tampa Bay Lightning about #BoltsSocialCentral on ABC Grandstand Digital with Francis Leach. On HarfTime with Daniel Harford this week I discussed how to handle emotional fan feedback on social media platforms, when to block and when to forgive fans.
More specifically, in this podcast you’ll find out about:
- Why Tampa Bay Lightning decided against selling final corner of stadium to sponsors.
- How cupcakes make sports fans sell their “digital soul”.
- What sports teams can learn from talk back radio.
- Does Seth Godin have the best description for sports digital fans?
- How to deal with passionate sports fans when the team is not performing.
- How to build Infographics quickly and easily using Infogr.am.
Resources from the episode
- Podcasts I mentioned for inspiring me – BS Report, The Basketball Jones, Wil Anderson‘s TOFOP, Pat Flynn
- SEAT in Kansas City in August, see you there!
SportNXT – Melbourne – 7-9 September 2026
Join Sean Callanan and sports executives from around the world to shape the future of sport.
Digital To Dollars is the five-pillar process pro teams and leagues have used for a decade to turn digital audiences into revenue, and it’s coming soon as a self-paced program. Those on the waitlist will get 20% off upon launch.
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