Tampa Bay Lightning #BoltsSocialCentralWelcome to the first of what I hope are many Sports Geek Podcasts, hope you enjoy it as much as I do making it.

In this podcast we talk to James Royer (@JamesRoyer) from Tampa Bay Lightning about #BoltsSocialCentral on ABC Grandstand Digital with Francis Leach.  On HarfTime with Daniel Harford this week I discussed how to handle emotional fan feedback on social media platforms, when to block and when to forgive fans.

More specifically, in this podcast you’ll find out about:

  • Why Tampa Bay Lightning decided against selling final corner of stadium to sponsors.
  • How cupcakes make sports fans sell their “digital soul”.
  • What sports teams can learn from talk back radio.
  • Does Seth Godin have the best description for sports digital fans?
  • How to deal with passionate sports fans when the team is not performing.
  • How to build Infographics quickly and easily using Infogr.am.

Resources from the episode

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See you at SEAT in Salt Lake City

Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

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