Tampa Bay Lightning #BoltsSocialCentralWelcome to the first of what I hope are many Sports Geek Podcasts, hope you enjoy it as much as I do making it.

In this podcast we talk to James Royer (@JamesRoyer) from Tampa Bay Lightning about #BoltsSocialCentral on ABC Grandstand Digital with Francis Leach. On HarfTime with Daniel Harford this week I discussed how to handle emotional fan feedback on social media platforms, when to block and when to forgive fans.

More specifically, in this podcast you’ll find out about:

  • Why Tampa Bay Lightning decided against selling final corner of stadium to sponsors.
  • How cupcakes make sports fans sell their “digital soul”.
  • What sports teams can learn from talk back radio.
  • Does Seth Godin have the best description for sports digital fans?
  • How to deal with passionate sports fans when the team is not performing.
  • How to build Infographics quickly and easily using Infogr.am.

Resources from the episode

Digital To Dollars is the five-pillar process pro teams and leagues have used for a decade to turn digital audiences into revenue, and it’s coming soon as a self-paced program.  Those on the waitlist will get 20% off upon launch.

Check out our podcasts with SEAT

We’ve launched two monthly podcasts in collaboration with SEAT.

Sean hosts The SEAT Report with Josh Barney.  Check it out

Each month, Sean will profile a SEAT partner on SEAT Solves.

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