First of all a big thanks to everyone who attended, participated and helped with #TwitterBrekky at Etihad Stadium on Wednesday morning.  Our goal was to connect Mike Brown (@mikeisbrown) with the Melbourne sports & digital community to offer some networking opportunities and share some knowledge on how teams and brands use Twitter.

Jenna and Lauren from Twitter join in from LA#TwitterBrekky started with Francis Leach (@SaintFrankly) opening from an old media perspective showing his passion for new media before Mike took the stage with Jenna Mannos (@jennamannos) and Lauren Fraser (@lfraser) on video link.

Mike discussed how sports fans engage with sports in real-time, with events such as Euro Cup Final, London Olympics and Super Bowl achieving record TPS (Tweets Per Second).

If you missed Melbourne, you can still make it to Sydney #TwitterBrekky on Tuesday 4th December at the SCG.

a chef and two comedians

The crowd was then treated to an All-Star panel with Masterchef Australia's George Calombaris (@gcalombaris)and The Gruen Transfer's Wil Anderson (@Wil_Anderson) and The Project's Charlie Pickering (@charliepick). George explained how Twitter was great for feedback on his restaurants as he can act on it immediately to ensure he has happy customers. Wil and Charlie saw Twitter as a great way to stay connected with their fan base, simple hashtag games (#whyginahatesthesimpsons from Wil and #beatlejews from Charlie) allow them to keep fans (and themselves) entertained at any time.

Here are some of the key tweets from the 1500 across the morning at #TwitterBrekky

Francis did a great job as MC.

Great start

Wil joining the conversation like everyone else while Mike on stage.

Monetising social media is always a hit topic but building relationships is the key.

Mike on stage.

Great definition of Twitter.

All about engagement

Hashtags a big theme.

Off line is critical.

Completely agree with Mike and Darren on this one.

Hope you can make it George!

Great rule, Twitter in the end is one to one, you choose who to follow.

Great example by Charlie on handling trolls or negative feedback.

We RT, +1 and Like this comment, thanks again to Wil, Charlie and George for donating their time.

Winning over fans one tweet at a time, well done Wil.

Hits the mark for comedians, sports, musicians, brands, you name it.

Great observation from Charlie that Twitter is watching what users are doing and responding.

Great quote by Charlie fits for sports and brands.

Wish you could have made it Hughesy.

Charlie did mention how important punctuation was…

Great final advice from the day


Look at the stats

See you at Sydney #TwitterBrekky?

Do you work in sports, entertainment or digital?

We'd love you to join the conversation on Tuesday at the SCG, hear from Mike and LA Twitter team as well another All-Star Panel

For more info on the event and secure tickets here –