Jodie Hawkins from Sydney Sixers on Big Bash, Hub life & Winning

In this episode of Sports Geek Sean Callanan interviews Sydney Sixers General Manager Jodie Hawkins:

On this podcast you'll learn about:

  • How Jodie's career evolved from media to digital to front office
  • Looking back at the early years of Big Bash 
  • Why Jodie focusses on who the Big Bash is built for
  • Trying times living out of a suitcase in a rolling hub and why Sixers culture was so important
  • How the Sixers stayed connected with fans with no games in Sydney
  • The low-tech option that connected players to fans benefited both parties
  • Behind the scenes on the Big Bash final location
Jodie Hawkins on Sports Geek

Listen to Sydney Sixers' Jodie Hawkins on Sports Geek

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Resources from the podcast

2024-04-16T19:18:56+10:00

About the Author:

Sean understands the sports digital landscape, and that’s why he started Sports Geek. Working with clients across the sports digital world, he helps teams & leagues drive more revenue from digital and is focused on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or present keynotes at sports conferences worldwide. Send him a tweet @seancallanan.