Ferrari’s AI Superfans, Premier League Prize Money & US Soccer’s Google Partnership

Ferrari is using AI to create F1 superfans – TechCrunch *

Ferrari and IBM show AI-powered fan personalisation at scale.

Global, F1, AI, Fan Engagement, Sponsorship, Data

The BookKeeper: Record Premier League Prize Money Revealed – How Much Each Club Earned in 2025-26 – The Athletic *

Breakdown of central revenues shaping Premier League strategy.

UK, Football, Media Rights, Finance, Business Models

US Soccer Federation strikes a multi-year partnership with Google – US Soccer *

How Google is using US Soccer to showcase Gemini.

US, Football, Sponsorship, AI, BigTech

Apple Sports app expanded to 90 new regions, now in 170+ markets – Apple

Apple quietly builds a default real-time sports companion.

Global, Media, Fan Engagement, Mobile, BigTech

AI Darwinism: How Leaders Move from Automation to Reinvention – Brian Solis

Why AI requires reinvention, not just incremental efficiency.

Global, AI, Leadership, Strategy, Innovation

Beyond the Scudetto: Luca Adornato on Inter’s Brand, Culture and Global Ambition – Behind Sport *

Inside Inter's city-wide Scudetto marketing playbook.

EU, Football, Marketing, Brand, Fan Engagement

Gold Coast Titans and Magic Millions Forge Three-Year NRLW Partnership – Ministry of Sport

Women's rugby league lands a strategic, premium sponsor.

AU, NRL, Women's Sport, Sponsorship, Marketing

Oslo-based sports data company Muybridge raises 150 million NOK to expand in US and EU – Norwegian Sport Tech

Big investment in imaging and data infrastructure for sport.

EU, DataInfrastructure, Investment, MediaTech, Performance

Youi and NRL Launch Digital Fan Verification Initiative for 2026 State of Origin Series – Ministry of Sport *

State of Origin tests verified fandom and richer data.

AU, NRL, Technology, Fan Engagement, Marketing

Come Together 🎶 England Squad Announcement for World Cup 2026 🎥 – YouTube

England turns a squad list into cultural storytelling.

UK, Football, Content, Marketing, Creative

Google Just Admitted Your “SEO” Content Is a Waste of Time (And What They Actually Want in 2026) – Medium

What Google's shift means for club and league SEO.

Global, Marketing, Digital, SEO, Strategy

The lesson of Buzzfeed – Unofficial Partner *

What Buzzfeed's rise and fall means for sports media.

Global, Media, Business Models, Digital Strategy

The Case for Sports Radio: Why It's Still Very Much In the Game – Sportico *

Why radio still matters in a streaming-first world.

US, Media, Sports Radio, Marketing

Genius Sports and MediaScience release research on ads after emotionally heightened moments in live sport – Genius Sports *

Data on ad effectiveness around peak game moments.

Global, Media, Sponsorship, Analytics, Advertising

SAM 3: Segment Anything with Concepts – GitHub 

Computer vision that can finally understand logos and players.

Global, AI, Computer Vision, Sponsorship, Fan Engagement

7 Temporal Blind Spots Breaking Enterprise RAG – RAGAboutIt

Why sports data assistants must understand time and seasons.

Global, AI, Data Strategy, Sports Operations, Personalization

Google Search: How people are using AI Mode in the US – Google

New search behaviour that will affect ticket and content discovery.

US, AI, Search, Fan Acquisition, Ticketing

Predicting AI job exposure – Benedict Evans *

Which roles AI will reshape in sports front offices.

Global, AI, Workforce, Strategy, Sports Business