iPhone-Only MLS Broadcasts, Ad Inflection Points & Athletes on OnlyFans

Apple, MLS Match Shot Entirely on iPhone for the First Time – Variety *

What a phone-only broadcast means for live sport.

US, Football, Broadcast, Technology, Innovation

Genius Sports Study Reveals Live Sports Inflection Points Double Ad Recall – Ministry of Sport *

Data showing when ads around live sport actually work.

Global, Advertising, Data, Marketing, Technology, AU

Tennis’ tech evolution delivering results on and off the court – SportBusiness

How AI and data are reshaping elite tennis globally.

Tennis, Technology, AI, Data, Global

High hoops: Netball bids for reach, revenue and relevance – SportBusiness

Netball’s push for media relevance and commercial growth.

Netball, Media Rights, Marketing, Sponsorship, AU, UK

LIV Golf Pitch Deck Seeks Up to $350 Million in Capital Raise – Sportico *

Inside the numbers behind LIV Golf’s next funding push.

Golf, Investment, Finance, MediaRights, Global

EFL Championship Final Worth $490M If Winner Stays in Premier League – Sportico *

The staggering financial stakes of promotion to EPL.

UK, Soccer, Revenue, Premier League, Finance

Peter Lowy Interview: Leeds’s Elland Road Redevelopment, a Tram and Potential £2bn Investment – The Athletic

How Elland Road’s revamp ties venue, transport and ROI.

UK, Football, Venues, Investment, Strategy

Fox Banking on Expanded World Cup Being Its ‘Biggest’ Event Ever – Front Office Sports

Why Fox is going all-in on an expanded World Cup.

World Cup, Media, Broadcast, Soccer, US

SEC Holds the Cards to 24-Team College Football Playoff – Front Office Sports

How SEC power shapes the future of CFP expansion.

US, College Football, Media Rights, Strategy

The Nature of NASCAR Fandom and What It Reveals About Fan Development Across Sports – Digital and Social Media Sports

What NASCAR teaches us about athlete-first fandom trends.

NASCAR, Fan Development, Marketing, Social Media, Sponsorship

Some Businesses Post Every Single Day…Yet Somehow Still Feel Invisible. – Medium

Why volume posting doesn’t equal impact on social.

Global, Marketing, Content, Digital, Sponsorship

Spotify announced a set of new podcast features – Spotify

New tools to deepen engagement and monetise podcast audiences.

Global, Audio, Monetisation, AI, Fan-Engagement

Kith, adidas, and Lionel Messi Team Up on a Jersey Collaboration – Hypebeast

Streetwear, Messi and adidas show off collab economics.

Global, Football, Sponsorship, Merchandising, Brand

How Jake Paul’s MVP Plans to Build on Successful Netflix MMA Debut – Front Office Sports

What Netflix MMA tells us about creator-led sports IP.

MMA, Media, Streaming, Sports Marketing, Global

OpenClaw promised a self-hosted AI assistant I could actually leave running, but Hermes Agent is the one that delivers it – XDA Developers *

Self-hosted agents that could power your next club assistant.

Global, Technology, AI, Innovation

Request Processing Units and Reactors – Medium

A scalable architecture pattern for peak-demand fan systems.

Global, Engineering, Architecture, Product, Technology

Companies Don’t Have to Slash Jobs Because of AI – MIT Sloan Management Review

Designing AI strategies that augment sports staff, not replace.

Global, AI, Leadership, Workforce, Strategy

The Secret Behind AI Pricing Most People Ignore – Medium

Why AI economics matter for your next tech budget.

Global, AI, Economics, Commercial, Strategy

Model disproves discrete geometry conjecture – OpenAI

If AI can crack maths, what about fixtures and pricing?

Global, AI, Data Strategy, High Performance, Innovation

Athletes are turning to OnlyFans to make ends meet – Front Office Sports *

Creator platforms as a new wage gap safety valve.

Global, Sports-business, Sponsorship, Creator-economy, Athlete-marketing