From Fan Data to AI Workflows: IPL Profiles, MLB Franchise Values & Crystal Palace’s Shirt Deal

From collection to connection: how to maximise the value of your fan data – Sport Industry Group *

Turning raw fan data into real commercial outcomes.

Data, Fan Engagement, Technology, Sponsorship, Marketing, UK

MLB Owners Want What NBA, NFL Owners Have: Soaring Franchise Values, and a Salary Cap – The Athletic *

How salary caps, media and PE shape franchise values.

US, MLB, Finance, MediaRights, Governance

Knicks-Rangers Split: Explaining MSG Sports' $13.5B Breakup – Sportico

Deep dive on a $13.5B sports empire reshuffle.

NBA, NHL, Finance, Business Strategy, US

Why Crystal Palace's New Shirt Deal Should Matter to Every Premier League Commercial Team – Substack *

Premier League front-of-shirt deal signals post-gambling era.

UK, Football, Sponsorship, Technology, Data

Inside the business of Roland-Garros 2026 – Insider Sport

How Roland-Garros monetises media, sponsors and fans.

Tennis, Media Rights, Sponsorship, Events, FR

Inside Como 1907: The Billionaire Playbook That Turned A Bankrupt Club Into A Champions League Contender – Huddle Up

Como 1907's blueprint for rescuing and scaling a club.

EU, Football, Strategy, Revenue, Merchandising

Joe Burrow the ambassador: Why Cincinnati Bengals' QB is all-in on growing the NFL – The Athletic

Star quarterback as global growth and flag football evangelist.

US, NFL, GlobalExpansion, AthleteBrand, Grassroots

World Surf League records a 40% rise in audience reach in FY2025 versus FY2024 – JohnWallStreet *

How WSL used digital platforms to grow 40%.

Global, Surfing, Digital, Media, AudienceGrowth

Everything PGA Tour Players Can—and Can't—Do on Social Media – Front Office Sports *

New social rules reshape player branding and monetisation.

Golf, Social Media, Sports Marketing, AthleteBrand, US

Creator marketing is the fastest growing media channel, and it's still not being measured properly – Mumbrella *

Why creator campaigns outpace measurement frameworks in sport.

AU, Creator Marketing, Media, Technology, Sponsorship

Spotify's global head of podcasts on exclusives, monetisation and why video ‘unlocked' discovery – Like & Subscribe

Video-first strategy lessons for sports podcasting.

Global, Streaming, Discovery, Monetisation, Strategy

First podcast subscription platform to deliver gated, subscriber-only podcast video on Spotify – Podnews

What gated podcast video means for premium sports content.

Global, MediaRights, Subscription, Video, Technology

Prime Video: Off Campus reaches 36 million viewers in first 12 days – Hollywood Reporter

Amazon's viewer claims and what they signal for sport.

Global, Streaming, Data, Measurement, Media

Designing a RAG Pipeline for 10M+ Documents With Near-Zero Hallucination – Medium

Architecting reliable large-scale AI search over sports data.

Global, AI, Data, Technology, Product

Extract More Kernel Performance With NVIDIA CompileIQ Auto-Tuning – NVIDIA Developer

Auto-tuning GPUs to cut AI costs in sports tech.

Global, AI, Data Infrastructure, Sports Tech, Performance

Inimitable Product Is The New ‘Make Great Content' – SparkToro

Why unique experiences beat content in an AI world.

Global, AI, Digital Strategy, Fan Engagement, Sponsorship