Sports Industry Myths, iPhone Production & Biometric Engagement

Eight things the sports industry keeps telling itself – and why most of them aren't true – SportsPro *

Challenges core assumptions on rights, AI and investment.

Global, Media, Investment, AI, Social Media

On Saturday Apple TV will record and stream a live Major League Soccer match entirely with iPhones – Deadline *

MLS game shot on iPhones rewrites production economics.

US, Soccer, Broadcast, Technology, Innovation

Fox to Test Indy 500 Viewer Excitement Via Sweaty Palms – Sportico *

Biometrics offer new lens on broadcast engagement value.

Motorsports, Media, Technology, Viewer Engagement

How 2 Brown Undergrads Became Sports Deal Brokers – Front Office Sports

Students closing real deals shows next‑gen sports talent.

Education, Sports Business, Innovation, Networking

“Betting is a fan tool”, says F1's Head of Betting – SBC Summit Canada – Insider Sport

F1 frames betting as engagement, not just revenue.

F1, Sports Betting, Fan Engagement, Marketing, Technology

Club Sportico: What the Boss Taught Me About World Cup Tickets – Sportico *

Inside thinking on 2026 World Cup ticket strategy.

Soccer, Marketing, Tickets, 2026 World Cup

Big Money on the Line on Premier League's Final Day – Front Office Sports

Relegation and Europe spots drive massive financial swings.

Premier League, Soccer, Finance, Sponsorship, Media

Sabalenka, Sinner Lead Coordinated Media Protest at French Open – Front Office Sports

Top players push back on revenue and media structures.

Tennis, Revenue, Media, Athlete Advocacy, French Open

Why UEFA have acted on player welfare with FIFPRO board member – Insider Sport

UEFA adds player voice to top table governance.

UEFA, Player Welfare, Governance, Football

Agentic Browsing audit in Lighthouse – Chrome Developers 

Make ticketing sites usable for AI agents and bots.

Global, AI, Digital Experience, Ticketing, Technology

LinkedIn's war on AI slop is not just a policy update – it is an admission that the platform lost control of its feed – The Decoder *

LinkedIn clamps down on AI spam, affecting B2B reach.

Global, AI, Social Media, Sponsorship, B2B Marketing

England reveal World Cup squad video – Sport Industry Group

Beatles-backed squad reveal shows power of cultural storytelling.

Football, Marketing, Media, Video, World Cup, UK

Fox to Test Indy 500 Viewer Excitement Via Sweaty Palms – Sportico *

Biometrics offer new lens on broadcast engagement value.

Motorsports, Media, Technology, Viewer Engagement

Bruce McWilliam now owns close to 10% of SCA, as Unmade Index finishes week down – Mumbrella

Media ownership shifts could ripple into sports rights.

Media, Acquisitions, Broadcasting, Marketing, AU

Soccer Aid switches on Currys partnership – Sport Industry Group

Charity match shows brands blending impact with entertainment.

Sponsorship, Social Impact, Football, Marketing, UK

Evals Are the New PRD – Braintrust

Why AI projects need evals as their living spec.

Global, AI, Product, Data, Operations

Generate an agent-native CLI from any API or website – The Rundown AI

Turn messy sports APIs into agent-friendly tools quickly.

Global, AI, Data & Analytics, Automation, Sports Tech

Notes From the Foothills of the Singularity: Google I/O Wasn't Flashy, But It Might Be the Most Important Yet – Every *

Deep dive on how Google will operationalise Gemini everywhere.

Global, AI, Fan Engagement, Digital Strategy, Sponsorship

Gen Z is not booing AI. It is booing its own job market – The Next Web *

Gen Z anxiety matters for sports' youngest staffers.

Global, AI, Workforce, Marketing, Sports Industry

The Hunt for Identity and the Teen Media Renaissance – Future Commerce

Why teens crave safer, slower media spaces again.

Global, AI, Fan Engagement, Digital Media, Youth