How high performance & sponsorship can drive results with Jesper Nyholm

On this week's episode, Sean chats with returning guest and good friend, Jesper Nyholm of 7Peaks and Sports One Danmark about high performance, health and technology.

On this podcast you'll learn about:

  • 7 Peaks mantra – Living a life where they are peaking seven days a week
  • How 7Peaks are taking their knowledge from working with Olympians and high performance athletes into the corporate world
  • How intelligent gamification is the key to getting people forming healthy habits
  • How sponsors want to align with brands promoting health and wellness and the spin off effects for both parties
How High Performance and Sponsorship can drive results

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Highlights from podcast with Jesper Nyholm

3:33 Brief background of 7Peaks

6:13 Two things that triggered 7Peaks origin

10:48 The value of health in partnerships and why sports should embrace it

14:58 Creating a sponsorship-driven culture in an organisation

16:50 Benefits of embracing Olympic values

18:38 How content can be generated from pre-season fitness training that opens opportunities to new sponsorships

22:22 How wearables and fitness tracking technologies developed over time

26:04 How blockchain and health tech can work

33:11 Jesper’s view in fitness and technology in the younger generation

34:47 Sports Geek Closing Five

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See you at SEAT Dallas Jesper!

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Prepping for my gigs at MICF


Thanks for the review on iTunes

Wonderful listen

★★★★★ in Apple Podcasts by TristanFurney from Australia on June 26, 2017

The Sports Geek Podcast is a wonderful listen for those who work in sports or are interested in the behind-the-scenes of how a sporting business operates. With a focus on digital and fan engagement, Sean's guests each bring insight into strategies applied at their club, agency or league. I feel every episode has at least one solid takeaway and often career tips are provided for those who are looking to break into the industry. Five stars

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About the Author:

Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in Sports Geek Nation Slack community.

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