In this episode of Sports Geek, Sean Callanan chats with Jamie King, Marketing Director at Nottingham Forest FC.
On this podcast, you'll learn about:
- How Jamie found his way into digital from radio production
- The passion of NFL fans in the UK
- The importance of always educating and welcoming new NFL fans
- What entering Premier League means for Nottingham Forest
- Why engagement is the goal for Jamie
- How digital delivers – the sports fan funnel
Listen to Jamie King on Sports Geek
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Pick my brain
Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.
The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.
Resources from the podcast
- Follow Jamie King Jamie on Twitter @JamieKing89 and connect to say you listened to the episode via LinkedIn
- Follow Nottingham Forest FC across social media
- Twitter – @NFFC
- LinkedIn – Nottingham Forest FC
- Facebook – Nottingham Forest
- Instagram – @officialnffc
- Check out NFL UK & NFL Australia
- Instagram – @NFLUK & @NFLAustralia
- Twitter – @NFLUK & @NFLAustralia
- Check out the Sports Geek Amplify series – Season 1 to get a feel for what SEAT Sports Geek Amplify series will be like.
- Episodes you should listen to
- Conferences we can meet up at
- SEAT in Salt Lake City on July 14-15 2023
- Money In Sport in Gold Coast on July 6 2023
- Live Sports Geek interview with NFL's Charlotte Offord
- Football Australia CEO James Johnson will be speaking at Money In Sport
As discussed on the podcast
Heart this
— Nottingham Forest (@NFFC) April 16, 2023
Appealing to a global audience
Where in the world will you be watching #NFOMUN? 🌍 pic.twitter.com/ZGU7HMQjAy
— Nottingham Forest (@NFFC) April 16, 2023
Make your home ground the main character
— Nottingham Forest (@NFFC) April 1, 2023
See you at SEAT in Salt Lake City
Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.
SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek
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