In this episode of Sports Geek, Sean Callanan chats with Jamie King, Marketing Director at Nottingham Forest FC.

On this podcast, you'll learn about:

  • How Jamie found his way into digital from radio production
  • The passion of NFL fans in the UK
  • The importance of always educating and welcoming new NFL fans
  • What entering Premier League means for Nottingham Forest
  • Why engagement is the goal for Jamie
  • How digital delivers – the sports fan funnel
Jamie King on Sports Geek

Listen to Jamie King on Sports Geek

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Pick my brain

Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.

The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.

Pick My Brain session with Sean Callanan

Resources from the podcast

As discussed on the podcast

Heart this

Appealing to a global audience

Make your home ground the main character

See you at SEAT in Salt Lake City

Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

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