Sean sits down with Brandon Defina GM of Gravitas to discuss our entry into esports and what we have learned after our very first season in OPL.

On this podcast you'll learn about:

  • Brandon “Juves” Defina on how his sports career from playing soccer to esports
  • The challenges of managing a new esports team in the OPL
  • How the Sports Geek processes and tools helped in developing Gravitas
  • What does high performance looks like for an esports team
  • What were the hits and misses in Gravitas content point of view
  • Why Twitch is the primary game streaming platform
  • Plans for Gravitas in the OPL Split 2

Listen to Brandon “Juves” Defina on Sports Geek

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Our fave quote from the podcast

When you're a player, it's like you can have your blinkers on pretty much and it's the game focus. But stepping into this [GM role], it's like there are so many relationships you can make and so many people that you can help and can help you and it's the biggest thing I've learned.

Brandon Defina on what he has learned as Gravitas GM

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About Brandon “Juves” Defina

Brandon “Juves” Defina began his sports journey as a soccer player at the university where he was studying Exercise Science. It was an injury that made him shift from contact sport to esports. At the time he was on rehab for his injury, Brandon will be home playing FIFA on the PlayStation with his friends. He was challenged by his friends to try League of Legends – the first game he ever played on a personal computer and the rest was history.

In 2015, Brandon played jungle for Sin Gaming, a League of Legends team in the Oceanic Pro League (OPL). He is well known by the name “Juves” in League of Legends, a name in reference to the Italian soccer club Juventus FC. Juves also played under a Mammoth jersey when the team acquired Sin Gaming in 2018.

Juves was also active in promoting mental health awareness for esports athletes. He was an athlete ambassador for Headspace in 2018 supporting mental health awareness for athletes.

In 2019, Juves became the General Manager of Gravitas, SG Esports' League of Legends team in the OPL.

Resources from the podcast

Highlights from podcast with Brandon Defina

4:21 Brandon Defina chats about his sports background

7:33 The ecosystem of League of Legends

8:30 How Brandon aka “Juves” in the League of Legends space joined the pro league

13:51 What it was like to be managing Gravitas from a former player’s point of view

17:03 How did the Sports Geek processes and tools worked in building Gravitas

27:27 What does high performance looked like in esports

29:04 How Juves helps the Gravitas boys have the right mindset before the games

31:35 The challenges of having a new role and a new team

33:16 What were the wins and losses in the content point of view for Gravitas

39:43 Why Twitch is the primary streaming platform for gaming

47:00 Sports Geek Closing Five

53:43 Get the latest esports news and what brands are doing in the space. Sign up to SG Esports News on

54:08 Learn more about Gravitas on

Some tweets you may have missed:

Memorable moments from Gravitas' first OPL split

Goofing around with the boys

Supporting OPL and Recall and Restore

Example of our Instagram stories, after just missing out on Gauntlet.

Support Gravitas

Support SG Esports team Gravitas playing on the OPL Season of the League of Legends. Stay in the loop and get the latest news about the team, players and the league. Visit now.

Join Sports Geek Nation for AMA sessions

The Sports Geek Nation AMA June schedule is underway!

Burton Lee from Peterborough Petes takes the Sports Geek Nation Ask Me Anything stage this week.

Burton joined the Peterborough Petes Hockey Club’s Business Operations team in 2013 where he was appointed as the Director of Communications and Game Nights Operations. In 2015, he was named as the Executive Director for Business Operations. Among his responsibilities were leading the business operations team and overseeing all areas including ticketing and corporate partnership sales, communications, marketing, traditional and online merchandising, game operations, and community events. He has previously held positions in ticket sales, marketing, events, and fan relationship management with The Aspire Sports Management Group, the Ontario Hockey League's Sarnia Sting, and the 100th Grey Cup Champion Toronto Argonauts.

Burton holds an MBA in Sports Management from Southern New Hampshire University and a BA in Kinesiology and Physical Education.

Get your questions ready for Burton Lee. Tag him at @burtonjlee on Sports Geek Nation #ama channel in Slack.

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Sports Geek Nation AMA with Burton Lee

Pick my brain

Want some help on a campaign, sponsorship or content but don't know where to start? Book in a time with Sean Callanan for a Pick my brain session.

The Pick my brain session is a two hour consulting session via GoToMeeting where you can get Sean's thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.

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SG Esports News

If you want to keep up to date with the world of esports, what's happening on the global stage and what brands are doing in this space, you can sign up to SG Esports News.

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Thanks for the review on Apple Podcasts

Love it!

★★★★★ in Apple Podcasts by Tomasvds from Belgium on April 13, 2017

I love the insights that Sean and his guests offer to sports marketeers around the globe. Many times the advice comes in very useful and easy to implement. Keep it up!

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Brandon Defina on Sports Geek podcast transcription

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