When you're a player, it's like you can have your blinkers on pretty much and it's the game focus. But stepping into this [GM role], it's like there are so many relationships you can make and so many people that you can help and can help you and it's the biggest thing I've learned.
Brandon Defina on what he has learned as Gravitas GM
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About Brandon “Juves” Defina
Brandon “Juves” Defina began his sports journey as a soccer player at the university where he was studying Exercise Science. It was an injury that made him shift from contact sport to esports. At the time he was on rehab for his injury, Brandon will be home playing FIFA on the PlayStation with his friends. He was challenged by his friends to try League of Legends – the first game he ever played on a personal computer and the rest was history.
In 2015, Brandon played jungle for Sin Gaming, a League of Legends team in the Oceanic Pro League (OPL). He is well known by the name “Juves” in League of Legends, a name in reference to the Italian soccer club Juventus FC. Juves also played under a Mammoth jersey when the team acquired Sin Gaming in 2018.
Juves was also active in promoting mental health awareness for esports athletes. He was an athlete ambassador for Headspace in 2018 supporting mental health awareness for athletes.
In 2019, Juves became the General Manager of Gravitas, SG Esports' League of Legends team in the OPL.
Burton joined the Peterborough Petes Hockey Club’s Business Operations team in 2013 where he was appointed as the Director of Communications and Game Nights Operations. In 2015, he was named as the Executive Director for Business Operations. Among his responsibilities were leading the business operations team and overseeing all areas including ticketing and corporate partnership sales, communications, marketing, traditional and online merchandising, game operations, and community events. He has previously held positions in ticket sales, marketing, events, and fan relationship management with The Aspire Sports Management Group, the Ontario Hockey League's Sarnia Sting, and the 100th Grey Cup Champion Toronto Argonauts.
Burton holds an MBA in Sports Management from Southern New Hampshire University and a BA in Kinesiology and Physical Education.
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Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in Sports Geek Nation Slack community.