When you're a player, it's like you can have your blinkers on pretty much and it's the game focus. But stepping into this [GM role], it's like there are so many relationships you can make and so many people that you can help and can help you and it's the biggest thing I've learned.
Brandon Defina on what he has learned as Gravitas GM
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About Brandon “Juves” Defina
Brandon “Juves” Defina began his sports journey as a soccer player at the university where he was studying Exercise Science. It was an injury that made him shift from contact sport to esports. At the time he was on rehab for his injury, Brandon will be home playing FIFA on the PlayStation with his friends. He was challenged by his friends to try League of Legends – the first game he ever played on a personal computer and the rest was history.
In 2015, Brandon played jungle for Sin Gaming, a League of Legends team in the Oceanic Pro League (OPL). He is well known by the name “Juves” in League of Legends, a name in reference to the Italian soccer club Juventus FC. Juves also played under a Mammoth jersey when the team acquired Sin Gaming in 2018.
Juves was also active in promoting mental health awareness for esports athletes. He was an athlete ambassador for Headspace in 2018 supporting mental health awareness for athletes.
In 2019, Juves became the General Manager of Gravitas, SG Esports' League of Legends team in the OPL.
Taking the Sports Geek Nation AMA stage this week is Edward Ernst from Breeders’ Cup will be answering your questions in the #ama channel in the Sports Geek Nation Slack.
Edward spent most of his career in the market intelligence arena working with B2B and B2C executives to define strategies for future growth. He has worked on the business development side for Hanover Research, HelloSponsor, Emerging Strategy and JJA Search.
In 2018, Edward joined Breeder’s Cup where he works on developing new sponsors and establishing corporate partnerships.
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Pick my brain
Want some help on a campaign, sponsorship or content but don't know where to start? Book in a time with Sean Callanan for a Pick my brain session.
The Pick my brain session is a two hour consulting session via GoToMeeting where you can get Sean's thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.
Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in Sports Geek Nation Slack community.