In this fourth episode of our special Money in Esports series, Sean Callanan chats with Dharpan Randhawa about the McLaren Shadow Project.

On this podcast you'll learn about:

  • Why McLaren entered esports
  • The key lessons learned from McLaren Shadow Project Season 1
  • What was the response of the gaming community to the event
  • Some of Shadow's key success stories
  • How does the audience engage via McLaren and how they differ from F1 fans
  • Their future plans for McLaren Shadow
Money in Esports #4 - Dharpan Rhandawa - McLaren Shadow Project

Listen to Money in Esports #4 – Dharpan Rhandawa – McLaren Shadow Project

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Dhrapan Randhawa on the direction they want McLaren to take

I'd like to see more girls get involved. I gave a keynote at Harvard not long ago where they asked me why aren't there more women in the sports. This sim racing movement will allow that and I'd like to see more girls get into it and developing countries like Southeast Asian countries get into it. I'd love to see a Formula One champion from one of these countries in the not too distant future.

Dharpan Randhawa, McLaren

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Resources from the podcast

SG Esports MEO Tour Saturday

Join SG Esports & Gravitas founder Sean Callanan and ex pro gamer & our GM of Esports Brandon Defina for a tour of Melbourne Esports Open to learn more about the world of esports.

Limited spots available with guided tour to check out all activations and stages across Melbourne & Olympic Parks.

The 45 minute tour starts at Saturday August 31st 2019 at 10am at the Gravitas Fan Booth in the JB Hi-Fi Game On Zone.

Tour includes a Weekend 2-day Ground Pass with access MEO across both days.


Don’t want a guided tour just want a ticket to Melbourne Esports Open?

Please use this link for 20% off your MEO ticket

SG Esports MEO Tour Saturday

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If you want to keep up to date with the world of esports, what's happening on the global stage and what brands are doing in this space, you can sign up to SG Esports News.

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Great insights into sports business

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Been listening to Sports Geek for years love the insights into the sports business. Highly recommend for any sports fan or someone who works in sports.

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