On this week's episode, Sean chats with Zarah Al-Kudcy, Commercial Partnerships at Formula 1. Sean and Zarah chat about her career in sports working in Athletics, Rugby, Cricket and how the F1 sponsors are integrating digital and continue to push the envelope with event activations.

On this podcast you'll learn about:

  • The differences Zarah has seen working across both individual and team sports and how Formula 1 combines both
  • Why F1 will continue to tell the stories and creating more “hero profiles”
  • How F1 trackside has a festival like atmosphere with activitations on site for fans and how F1 is consumed differently for the individual fan
  • Integrity and honesty are values in sports for not just on the field and it's about finding new conversations with sponsors and marketers to genuinely connect with fans
How commercial and digital are evolving in sports with Zarah Al-Kudcy

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Highlights from podcast with Zarah Al-Kudcy

4:08 Back story on how Sean and Zarah first crossed paths in Melbourne

5:36 Zarah on her career in Athletics, Rugby & Cricket

8:53 Zarah on telling more F1 stories and building hero profiles

11:21 The challenge of F1 every race is a major event

14:49 Zarah’s first impression on her role at Formula 1

16:41 How Formula 1 is embracing social and digital

18:32 Zarah on bringing out great content for offer to sponsors

20:33 Formula 1 digital and communications team process in producing content

22:47 How F1 work with race organizers, promoters and sponsors run the events

26:27 F1 & esports

29:47 Zarah on the key discussion points on her recent keynote presentation in Bangkok

31:37 How they are getting their content to keep fans engaged

35:29 Sports Geek Closing Five

Some tweets you may have missed

Great start Melbourne to the 2018 season

Nice work John Steffensen

Ready for race season – ready to embrace the AFL being back in Melbourne


Thanks for the review on iTunes

Awesome Podcast

★★★★★ in Apple Podcasts by Matt981 from Australia on April 20, 2018

As a student studying Sports management Sean has greatly increased my knowledge of the digital side of the field and helping my kick goals. Cheers Sean

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