On this week's episode Sean catches up with former Olympian & Commonwealth Medalist, John Steffensen, now Board Member of Athletics Australia about their new initiative Nitro Athletics.

On this podcast you'll learn about:

  • What Nitro Athletics is
  • Why there was a need to change a sport that hasn't been changed in 100 years
  • How Nitro Athletics will bring athletics into today's changing sports landscape where entertainment for fans is the key
  • The “Usain Bolt” factor
  • The flow on effect for athletics by reconnecting kids with the sport and building young fans
  • The top three Sports Geek podcasts from 2016
Nitro Athletics & Usain Bolt - John Steffensen

Resources from the podcast

Some tweets you may have missed

Less than one week to go

Usain helping bring Australian athletics back to life

One of our Bolt All-Stars

Aussie, Aussie, Aussie

The entertainment starts here



Thanks for the review on iTunes

Trying to catch up!

in iTunes by Steve Gibbs ATFC from UK on January 16, 2017

So much great knowledge to plough through. Really useful insight from the top of the industry, so many different viewpoints but all hugely informative and relevant. Recommended

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See you at SEAT in Salt Lake City

Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

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