Dennis Yu on how the Golden State Warriors are winning the digital marketing game

Sean catches up with Dennis Yu from Blitz Metrics to discuss digital marketing strategies sports teams can use to drive more revenue from social media channels.

On this podcast you'll learn about:

  • Why Facebook Video is a large opportunity for sports
  • The importance of your data
  • Why your website needs to be pixelled
  • How & when Golden State Warriors use boost post
  • How tracking works and why it is needed for advertising success
  • How Dennis can get 320 fans for every paid fan
  • Book review – No Grey Areas
  • Podcast review – By Association
Dennis Yu knows digital marketing

Resources from the podcast

Some tweets you may have missed from Dennis

Love this idea

Worth a read – No Grey Areas

Worth a Listen – By Association


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in iTunes by TomRubashow from UK on April 2, 2015

I discovered this podcast a few weeks ago and have enjoyed catching up on some of the old episodes including some really interesting old NBA ones. Worth a listen for those working in the sport industry.

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About the Author:

Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in Sports Geek Nation Slack community.

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