Digital and Football with David Fowler

On this week's episode, Sean chats with David Fowler, former FIFA Head of Strategy & Intelligence and now Marketing Director at mycujoo. Mycujoo is a football streaming program targeted at secondary leagues, women’s football, youth, futsal, and amateur football.

On this podcast you'll learn about:

  • David's career at FIFA spanning over 12 years (including 3 World Cups)
  • The current opportunities for FIFA to extend the life cycle of their content and how this is framed for the fans
  • The importance of segmentation to understand your fans in order to target your content
  • How David started blogging and the spin off effects that have come from it
  • David's new role at mycujoo and his excitement around OTT and being involved in the streaming business
Digital and football with David Fowler

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Highlights from podcast with David Fowler

4:18 The beginning of David Fowler’s career in the sports industry

5:09 How David started his career at FIFA

6:36 Managing the digital and social landscape of FIFA

9:51 The challenges of partnerships and sponsor activations at FIFA

11:40 David on how they engage fans with their content

12:24 How they deal with competitions with history and heritage

14:20 Getting the layer of data information at a global scale

19:32 David’s reason for starting his blog davidgfowler.wordpress.com

24:19 Moving on from his role at FIFA to take on a role at mycujoo

28:22 How can people, teams or leagues connect to mycujoo platform to start streaming

30:08 David talks about the success opportunities for mycujoo

34:08 What differentiates mycujoo with Facebook and Youtube in terms of streaming

35:48 How mycujoo can add value to leagues and clubs

38:03 Sports Geek Closing Five

Some tweets you may have missed

OFC Semi Finals are here

Important reminder

EJ Whitten Blokes BBQ

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Thanks for the review on iTunes

Fantastic

★★★★★ in Apple Podcasts by 5thForce from USA on June 13, 2017

Sean does an incredible job with great guests, information, and topics. Great Sports Marketing podcast!!

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2018-05-01T12:26:36+00:00

About the Author:

Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in #SportsBiz Slack community.

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