On this week's episode, Sean chats with David Fowler, former FIFA Head of Strategy & Intelligence and now Marketing Director at mycujoo. Mycujoo is a football streaming program targeted at secondary leagues, women’s football, youth, futsal, and amateur football.
On this podcast you'll learn about:
- David's career at FIFA spanning over 12 years (including 3 World Cups)
- The current opportunities for FIFA to extend the life cycle of their content and how this is framed for the fans
- The importance of segmentation to understand your fans in order to target your content
- How David started blogging and the spin off effects that have come from it
- David's new role at mycujoo and his excitement around OTT and being involved in the streaming business
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Resources from the podcast
- Thanks again to David Fowler from mycujoo for being this week's guest
- Connect with David on Twitter @davidgfowler and LinkedIn
- Follow David's blog: The Fowler – Tackling the Business of Sport
- Follow mycujoo on Twitter @mycujoo, Facebook, Instagram and LinkedIn
- Follow Luis Vicente on Twitter @LUISDV and LinkedIn on David's recommendation
- Other Sports Geek podcast episodes you might be interested in:
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Highlights from podcast with David Fowler
4:18 The beginning of David Fowler’s career in the sports industry
5:09 How David started his career at FIFA
6:36 Managing the digital and social landscape of FIFA
9:51 The challenges of partnerships and sponsor activations at FIFA
11:40 David on how they engage fans with their content
12:24 How they deal with competitions with history and heritage
14:20 Getting the layer of data information at a global scale
19:32 David’s reason for starting his blog davidgfowler.wordpress.com
24:19 Moving on from his role at FIFA to take on a role at mycujoo
28:22 How can people, teams or leagues connect to mycujoo platform to start streaming
30:08 David talks about the success opportunities for mycujoo
34:08 What differentiates mycujoo with Facebook and Youtube in terms of streaming
35:48 How mycujoo can add value to leagues and clubs
38:03 Sports Geek Closing Five
Some tweets you may have missed
OFC Semi Finals are here
🚨 8 hours to kick-off 🚨
🆚 Lautoka FC v. Marist FC
🏆 @OFCfootball Champions League semi-final first leg
📅 22 April
⌚ 15:00 FJT / 14:00 SBT
🌡️ 29° ⛅
📍 Churchill Park, Lautoka
📺 https://t.co/pbcO9y7LfR pic.twitter.com/O7DTvaPFBI— mycujoo (@mycujoo) April 21, 2018
Important reminder
As reminders go, this one on my colleagues wall is pretty important for us as a digital platform pic.twitter.com/QqEkgD5Xps
— David Fowler (@davidgfowler) April 20, 2018
EJ Whitten Blokes BBQ
#itstimetotest @nickholland02 welcoming everyone to @EJWFoundation Blokes BBQ to promote men's health in young people thanks to @shanedelia for BBQ and the smile #findyoursmile pic.twitter.com/2udVrpHqrV
— Sean Callanan (@seancallanan) April 18, 2018
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See you at SEAT in Salt Lake City
Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.
SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek
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