On this week's episode, Sean chats with David Fowler, former FIFA Head of Strategy & Intelligence and now Marketing Director at mycujoo. Mycujoo is a football streaming program targeted at secondary leagues, women’s football, youth, futsal, and amateur football.

On this podcast you'll learn about:

  • David's career at FIFA spanning over 12 years (including 3 World Cups)
  • The current opportunities for FIFA to extend the life cycle of their content and how this is framed for the fans
  • The importance of segmentation to understand your fans in order to target your content
  • How David started blogging and the spin off effects that have come from it
  • David's new role at mycujoo and his excitement around OTT and being involved in the streaming business
Digital and football with David Fowler

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Highlights from podcast with David Fowler

4:18 The beginning of David Fowler’s career in the sports industry

5:09 How David started his career at FIFA

6:36 Managing the digital and social landscape of FIFA

9:51 The challenges of partnerships and sponsor activations at FIFA

11:40 David on how they engage fans with their content

12:24 How they deal with competitions with history and heritage

14:20 Getting the layer of data information at a global scale

19:32 David’s reason for starting his blog davidgfowler.wordpress.com

24:19 Moving on from his role at FIFA to take on a role at mycujoo

28:22 How can people, teams or leagues connect to mycujoo platform to start streaming

30:08 David talks about the success opportunities for mycujoo

34:08 What differentiates mycujoo with Facebook and Youtube in terms of streaming

35:48 How mycujoo can add value to leagues and clubs

38:03 Sports Geek Closing Five

Some tweets you may have missed

OFC Semi Finals are here

Important reminder

EJ Whitten Blokes BBQ

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Thanks for the review on iTunes

Fantastic

★★★★★ in Apple Podcasts by 5thForce from USA on June 13, 2017

Sean does an incredible job with great guests, information, and topics. Great Sports Marketing podcast!!

Leave a review on iTunes

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