On this week's episode Sean chats about the evolution of database marketing with Spencer Horner, Senior Manager, Database Marketing from LA Galaxy.
On this podcast you'll learn about:
- How Sean made his first impression on Spencer when they met in 2012
- How database marketing has changed over past 4 years and how the Galaxy leverage data for ticket sales
- How segmentation and targeting audiences has been the key to converting fans and building trust
- How the Galaxy are converting ticket holders to “members” and the initiatives in place to feel “part of the club”
- How soccer is still in its infancy in the US and the key is still to get fans into the stadium and enjoy the live experience
- The “Summer of Soccer” campaign that is helping lure new fans to MLS and Galaxy
- Sean and Spencer share their key takeaways from SEAT Atlanta
Resources from the podcast
- Thanks again to Spencer Horner from LA Galaxy, follow him on Twitter @SpencerHorner and LinkedIn
- Follow LA Galaxy on @LAGalaxy, Facebook and Instagram
- Follow Sports Geek on Twitter @SportsGeek, Facebook and Instagram
- Follow Sean Callanan on Twitter @SeanCallanan, Facebook and Instagram
- Other Sports Geek podcast episodes you might be interested in:
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Some tweets you may have missed
Karate kid
The Karate Kid. (1984) #LAvSEA pic.twitter.com/4BuqwfVFwd
— LA Galaxy (@LAGalaxy) July 30, 2017
This guy can play!
😲 this guy can play.#BienveniDosSantos pic.twitter.com/ZRrtxsP9SF
— LA Galaxy (@LAGalaxy) July 28, 2017
Great session at SEAT
Great session about the potential of Esports at #SEATAtlanta. Also, cool meeting notes from @ImageThink. pic.twitter.com/TQ1z4k4Wha
— Spencer Horner (@spencerhorner) July 17, 2017
Too many legends
Too many legends for one photo. 🏆 #FirstToFive pic.twitter.com/iot3WLZYmC
— LA Galaxy (@LAGalaxy) July 30, 2017
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Thanks for the review on iTunes
Very insightful
★★★★★ in iTunes by Artypants4567 from Canada on July 26, 2017
Sean does a great job of looking at a wide array of issues in sports marketing and management. As a sport marketing student the Sports Geek podcast helps me translate lessons learned in the textbook and apply them to real life situations.
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