On this week's episode Sean chats about the evolution of database marketing with Spencer Horner, Senior Manager, Database Marketing from LA Galaxy.

On this podcast you'll learn about:

  • How Sean made his first impression on Spencer when they met in 2012
  • How database marketing has changed over past 4 years and how the Galaxy leverage data for ticket sales
  • How segmentation and targeting audiences has been the key to converting fans and building trust
  • How the Galaxy are converting ticket holders to “members” and the initiatives in place to feel “part of the club”
  • How soccer is still in its infancy in the US and the key is still to get fans into the stadium and enjoy the live experience
  • The “Summer of Soccer” campaign that is helping lure new fans to MLS and Galaxy
  • Sean and Spencer share their key takeaways from SEAT Atlanta
Understanding database marketing with Spencer Horner from LA Galaxy

Resources from the podcast

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Some tweets you may have missed

Karate kid

This guy can play!

Great session at SEAT

Too many legends


Thanks for the review on iTunes

Very insightful

★★★★★ in iTunes by Artypants4567 from Canada on July 26, 2017

Sean does a great job of looking at a wide array of issues in sports marketing and management. As a sport marketing student the Sports Geek podcast helps me translate lessons learned in the textbook and apply them to real life situations.