On this week's episode Sean chats about the evolution of database marketing with Spencer Horner, Senior Manager, Database Marketing from LA Galaxy.

On this podcast you'll learn about:

  • How Sean made his first impression on Spencer when they met in 2012
  • How database marketing has changed over past 4 years and how the Galaxy leverage data for ticket sales
  • How segmentation and targeting audiences has been the key to converting fans and building trust
  • How the Galaxy are converting ticket holders to “members” and the initiatives in place to feel “part of the club”
  • How soccer is still in its infancy in the US and the key is still to get fans into the stadium and enjoy the live experience
  • The “Summer of Soccer” campaign that is helping lure new fans to MLS and Galaxy
  • Sean and Spencer share their key takeaways from SEAT Atlanta
Understanding database marketing with Spencer Horner from LA Galaxy

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Some tweets you may have missed

Karate kid

This guy can play!

Great session at SEAT

Too many legends


Thanks for the review on iTunes

Very insightful

★★★★★ in iTunes by Artypants4567 from Canada on July 26, 2017

Sean does a great job of looking at a wide array of issues in sports marketing and management. As a sport marketing student the Sports Geek podcast helps me translate lessons learned in the textbook and apply them to real life situations.

See you at SEAT in Salt Lake City

Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

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