Sean Callanan chats with New Zealand Rugby's Head of Digital David Barton-Ginger in this Sports Geek interview

On this podcast you'll learn about:

  • What digital was like in 2004 when David started at NZ Rugby
  • How digital has evolved over the past 4 Rugby World Cups for the All-Blacks
  • How do you manage a team with a global fan base while staying connected to local fans
  • How to you manage a team in multiple parts of the world with a global publishing schedule
  • Why it's important to put the fan on the shoulder of the team
  • We dive into the performance of the All-Blacks social media channels for RWC 2019
  • We learn what tools David and NZ Rugby team use to pull together video content in a short timeframe
David Barton-Ginger

Listen to David Barton-Ginger on Sports Geek

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Resources from the podcast

Sports Geek Amplify out now

Sports Geek Amplify out now - all episodes available in Sports Geek podcast feed

Thanks for the review on Apple Podcasts

Best sports digital media podcast ★★★★★

The Sports Geek podcast is an excellent resource for both experienced and rookie digital media specialists who operate within a sporting environment. The weekly podcast is informative, suitably technical and very topical. It uses real world cases to demonstrate the practical application of good and bad digital media execution as well as offering a glimpse at how professional sports stars and franchises I implement strategy.
belandrees via Apple Podcasts ·New Zealand

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Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

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