Sean Callanan chats with New Zealand Rugby's Head of Digital David Barton-Ginger in this Sports Geek interview
On this podcast you'll learn about:
- What digital was like in 2004 when David started at NZ Rugby
- How digital has evolved over the past 4 Rugby World Cups for the All-Blacks
- How do you manage a team with a global fan base while staying connected to local fans
- How to you manage a team in multiple parts of the world with a global publishing schedule
- Why it's important to put the fan on the shoulder of the team
- We dive into the performance of the All-Blacks social media channels for RWC 2019
- We learn what tools David and NZ Rugby team use to pull together video content in a short timeframe
Listen to David Barton-Ginger on Sports Geek
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Resources from the podcast
- Connect with David Barton-Ginger on LinkedIn and on Twitter @DBGTweets and @DBGNZ on Instagram
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