Sean Callanan chats with New Zealand Rugby's Head of Digital David Barton-Ginger in this Sports Geek interview

On this podcast you'll learn about:

  • What digital was like in 2004 when David started at NZ Rugby
  • How digital has evolved over the past 4 Rugby World Cups for the All-Blacks
  • How do you manage a team with a global fan base while staying connected to local fans
  • How to you manage a team in multiple parts of the world with a global publishing schedule
  • Why it's important to put the fan on the shoulder of the team
  • We dive into the performance of the All-Blacks social media channels for RWC 2019
  • We learn what tools David and NZ Rugby team use to pull together video content in a short timeframe
David Barton-Ginger

Listen to David Barton-Ginger on Sports Geek

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