Sean Callanan chats with New Zealand Rugby's Head of Digital David Barton-Ginger in this Sports Geek interview
On this podcast you'll learn about:
- What digital was like in 2004 when David started at NZ Rugby
- How digital has evolved over the past 4 Rugby World Cups for the All-Blacks
- How do you manage a team with a global fan base while staying connected to local fans
- How to you manage a team in multiple parts of the world with a global publishing schedule
- Why it's important to put the fan on the shoulder of the team
- We dive into the performance of the All-Blacks social media channels for RWC 2019
- We learn what tools David and NZ Rugby team use to pull together video content in a short timeframe

Listen to David Barton-Ginger on Sports Geek
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Resources from the podcast
- Connect with David Barton-Ginger on LinkedIn and on Twitter @DBGTweets and @DBGNZ on Instagram
- Some Sports Geek episodes you might be interested in:
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Thanks for the review on Apple Podcasts
Best sports digital media podcast ★★★★★
See you at SEAT in Salt Lake City
Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.
SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek