In this Sports Geek Podcast we chat to James Rigby from Blues about True Blue HQ built using Digital Cheer Squad helped him activate Blues fans with the team and a key digital sponsor. We also chat with Jarrod Price from the Brisbane Lions on dealing with upset fans when a club legend is let go as coach and then amplifying fans buoyed by the another club legend stepping in a new coach.
More specifically, in this podcast you’ll find out about:
Why it's important to connect with your super avid fans online
Rewarding fans that deserve it is more important than attracting contest junkies
Understanding that brand awareness for sponsors can be very powerful on social media
How to train and identify your teams digital cheer squad
How sports teams need to take careful steps around breaking news
Importance of monitoring social channels and craft message for fans that are upset
How sports teams can use traditional media to attract more of their fans to their digital platforms
Why the sports content business is now a 12 month game and what you need to plan for off-season content
How far did Rocky Balboa run on that training run in Rocky II?
Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in #SportsBiz Slack community.