Making success sustainable – Dave Donaghy – Melbourne Storm – CEO Series

Dave Donaghy discusses his rise in sports from journo, footy admin to now CEO of Melbourne Storm. Find out more about Storm's growth strategy and why fans are crucial to the continued success of the club.

On this podcast you'll learn about:

  • Dave Donaghy from being a journalist to entering sports
  • His main focus upon taking on the role as Melbourne Storm's CEO
  • Dave's take on Melbourne Storm's coach Craig Bellamy retirement rumours
  • Melbourne Storm's partnership with University of Sunshine Coast for Super Netball
  • Our Storm project – exploring the fan ownership model
  • The crazy Grand Final week story
Learn more from Dave Donaghy

Listen to Dave Donaghy on Sports Geek

Our fave quote from Dave Donaghy interview

For us to be competitively smart we have to grow our fan base first and foremost.”

Dave Donaghy

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Resources from the podcast

Highlights from podcast with Dave Donaghy

5:12 Dave Donaghy on how he started his journey into sports

9:20 Dave on his move from NRL to AFL

10:00 The difference in working in an NRL club and an AFL club

11:00 The changes in Melbourne Storm on Dave’s return

13:05 Taking on the new role as Storm’s new CEO

14:00 What were his top priorities for Melbourne Storm

17:12 How Melbourne Storm position brands to sponsors

19:41 Melbourne Storm goals in the next five years

22:40 Building a partnership with Sunshine Coast

29:13 Dave’s take on the retirement rumours of Storm’s head coach Craig Bellamy

35:48 Our Storm project on exploring fan ownership model

40:20 Sports Geek Closing Five

47:00 Crazy Grand Final week story involving private jets, tribunals and Billy Slater

54:55 Learn the Sports Geek digital process. Visit

55:47 Join the community of sports business professionals on Sports Geek Nation

55:58 Read what Sports Geek reads. Subscribe to Sports Geek News

56:17 Got questions you want Sean to answer? Ask away in Slack

Some tweets/posts you may have missed

The viral tweet from a busy Grand Final week

Hope this will come out better than Ronaldo's bust

Here is what the Ronaldo bust looked like, second time is a charm.

Awesome fan support for the Storm

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This week Melissa Blair co-founder of SportsHosts will be answering questions in the #ama channel in the Sports Geek Nation Slack.

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Sports Geek Nation AMAs

Thanks for the review on Apple Podcasts

Get more Cheeks in the Seats!

★★★★★ in Apple Podcasts by [email protected] from USA on July 13, 2016

Sean interviews the best of the sports business world to teach organizations how to get more engagement & get more “cheeks in the seats”! He's fun to listen to & his passion for what he does shines through!

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About the Author:

Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in Sports Geek Nation Slack community.

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