Know your fans, know your market with Anthony Alsop – Brisbane Lions

On this week's episode, Sean chats with Anthony Alsop, General Manager for Communications at Brisbane Lions. Sean chats with Anthony about how the Lions push the envelope to rise above the digital chatter and why knowing your fans and your market is so important.

On this podcast you'll learn about:

  • How Anthony got his break in sports and how his career has taken him full circle and what lured Anthony to go back to clubland at Brisbane Lions
  • How the Lions' comms team work together in producing content for fans and sponsors
  • How they help and support the Lions' AFLW team as they break in to footy
  • What Anthony learned at Richmond as digital was starting out
  • What was it like working at league level at NBA and at a broadcaster at Channel 7
Brisbane Broncos – Big brand, Big responsibility with Kurt Brutton

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Highlights from podcast with Anthony Alsop

1:45 Anthony's backstory after uni and breaking in to the sports industry

7:34 Starting out at Richmond as digital was just beginning 

8:15 Delivering the best content for the international market in NBA

8:45 The key lessons and best practices he learned during his NBA stint

15:18 Anthony’s experience in working with sports and digital at Channel 7

20:40 His experience after leaving the club land and returning to Brisbane

21:47 The scope and role of the comms team in Brisbane Lions’ organisation

23:24 Competitions and challengers in Brisbane

28:12 How they are developing the Lions’ AFLW team

30:27 How his past experience in clubs benefits his current role

33:56 How his team work together in producing content for Brisbane Lions

35:30 Sports Geek Closing Five

Some tweets/posts you may have missed

Lions' new guernsey is looking good

We all know Sean loves a good shoe!

Great to see all AFL coaches supporting this great cause

So much respect for Dayne Beams

First win of the year against Hodgey's old mob

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Thanks for the review on iTunes

Always something to learn

★★★★★ in Apple Podcasts by Fitzymate from USA on March 31, 2017

A must listen for anyone working on the sports industry. Sean covers a raft of topics with a strong focus on digital, marketing, sponsorship in the sports industry. He discusses these topics with a wide array of guests from multiple markets. As a result you always have something new to learn and to look to put to work whether you work agency, league or team side. Keep it up Sean!

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2018-06-08T12:16:42+00:00

About the Author:

Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in #SportsBiz Slack community.

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