On this week's Sports Geek Podcast I chat with Harf on SEN about World Cup & Socceroos. Lately I’ve been getting a few requests to help replace staff and reshape digital teams, so I discuss how to skill up and resource your sports digital team. We preview some the the killer digital campaigns for SEAT presentation and a listener question – What is the value of a hashtag?
On this podcast you’ll find out about:
- How Socceroos content was framed by one single player interview
- How sports digital teams have evolved in past 5 years
- What roles you need to be thinking of (as an employee and a sports team)
- What is the key ingredient you need with sports digital staff
- How do you value hashtags?
- Comparing Facebook growth – World Cup Vs LA Kings
Resources from the episode
- What to look for in a killer digital campaign, my post on Linkedin
- Last year's presentation with Phillippe Dore with audio
- Follow @SEATConference on Twitter and Instagram and like SEAT on Facebook
- Facebook on Facebook Video and News feed
- Here is the Socceroos hype video on Facebook with Tim Cahill quote
- Congrats to Aaron LeValley from LA Kings on Winning Stanley Cup, listen to Aaron on ep 43
- Check out Neil Horowitz podcast on DSMSports.net, follow him on Twitter (@NH287)
- Connect with all guest of the podcast and check out the podcast archive
- Thanks for iTunes reviews in Australian iTunes and USA iTunes.
- Have you signed up for weekly Sports Geek News?
David Burtenshaw on Adelaide Crows Fan Engagement Transcription
See you at SEAT in Salt Lake City
Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.
SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek