Building a Digital Team

On this week's Sports Geek Podcast I chat with Harf on SEN about World Cup & Socceroos. Lately I’ve been getting a few requests to help replace staff and reshape digital teams, so I discuss how to skill up and resource your sports digital team. We preview some the the killer digital campaigns for SEAT presentation and a listener question – What is the value of a hashtag?

On this podcast you’ll find out about:

How Socceroos content was framed by one single player interview
How sports digital teams have evolved in past 5 years
What roles you need to be thinking of (as an employee and a sports team)
What is the key ingredient you need with sports digital staff
How do you value hashtags?
Comparing Facebook growth – World Cup Vs LA Kings

Resources from the episode

What to look for in a killer digital campaign, my post on Linkedin
Last year's presentation with Phillippe Dore with audio
Follow @SEATConference on Twitter and Instagram and like SEAT on Facebook
Facebook on Facebook Video and News feed
Here is the Socceroos hype video on Facebook with Tim Cahill quote
Congrats to Aaron LeValley from LA Kings on Winning Stanley Cup, listen to Aaron on ep 43
Check out Neil Horowitz podcast on DSMSports.net, follow him on Twitter (@NH287)
Connect with all guest of the podcast and check out the podcast archive
Thanks for iTunes reviews in Australian iTunes and USA iTunes.
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David Burtenshaw on Adelaide Crows Fan Engagement Transcription

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See you at SEAT in Salt Lake City

Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

Listen to Sports Geek

2018-05-17T10:02:05+11:00

About the Author: @seancallanan

Sean understands the sports digital landscape, and that’s why he started Sports Geek. Working with clients across the sports digital world, he helps teams & leagues drive more revenue from digital and is focused on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or present keynotes at sports conferences worldwide. Send him a tweet @seancallanan.