NBA Preseason appearing on Warriors LiveOn this week's Sports Geek Podcast I chat with Harf on SEN about World Cup & Socceroos.  Lately I’ve been getting a few requests to help replace staff and reshape digital teams, so I discuss how to skill up and resource your sports digital team.  We preview some the the killer digital campaigns for SEAT presentation and a listener question – What is the value of a hashtag?

On this podcast you’ll find out about:

  • How Socceroos content was framed by one single player interview
  • How sports digital teams have evolved in past 5 years
  • What roles you need to be thinking of (as an employee and a sports team)
  • What is the key ingredient you need with sports digital staff
  • How do you value hashtags?
  • Comparing Facebook growth – World Cup Vs LA Kings

Resources from the episode

David Burtenshaw on Adelaide Crows Fan Engagement Transcription

See you at SEAT in Salt Lake City

Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

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