In this last part of our special Money in Esports series, Sean Callanan shares the panel discussion about all things esports and broadcasting with Lewis Mitchell from Twitch, Ben Green from ESL and Jacqueline Garrett from GGWP Academy.
On this podcast you'll learn about:
- What is Twitch to non-gamers, marketers and brands
- The key audience and demographic stats for Twitch in Australia
- What do sponsors look for from ESL events and content
- Where does esports fit in the overall strategy for Twitch
- How has the Amazon acquisition changed Twitch as a platform
- The opportunities for brands to engage audiences on Twitch
- What esports fans are looking for from an esports broadcast
Listen to Money in Esports #5 – Broadcasting Esports
Can't see podcast player? Click here to listen
Jacqueline Garrett on what esports fans are looking for in broadcast
I think from a viewers perspective they're looking for a bit of creativity. They're looking for the authenticity. They're definitely looking to be entertained. I feel like they don't want to be overly distracted. But I like a bit of creativity in the way that brands are being able to be utilized on Twitch.
Jacqueline Garrett, Founder and CEO of GGWP Academy
Need a keynote speaker for your next event or conference?
Resources from the podcast
- Connect with Lewis Mitchell on Twitter @lewymitch and LinkedIn
- Learn more about Twitch on Twitter @Twitch_ANZ, Facebook, Instagram and LinkedIn
- Connect with Ben Green on Twitter @bengreenau and LinkedIn
- Follow ESL Australia on Twitter @ESLAustralia, Facebook, Instagram, Youtube, Twitch and LinkedIn
- Connect with Jacqueline Garrett on LinkedIn
- Learn more about GGWP Academy on Twitter @ggwpacademy, Facebook, Instagram and LinkedIn
- Some related articles you might want to read:
- Some Sports Geek episodes you might be interested in:
- Esports and the power of live events – Nick Vanzetti from ESL
- Money in Esports #1 – Esports for Brands
- Money in Esports #2 – Esports in Australia
- Download the SG Esports Connecting brands with esports report here
- Need help with your team or athlete's digital? Go to Sports Geek Social Media Athlete Training
- Learn more about Sports Geek's Digital to Dollars process
- Loved this podcast episode? Leave us a review on Apple Podcasts
- Join Sports Geek Nation to connect with sports business executives across the world
SG Esports MEO Tour Saturday
Join SG Esports & Gravitas founder Sean Callanan and ex pro gamer & our GM of Esports Brandon Defina for a tour of Melbourne Esports Open to learn more about the world of esports.
Limited spots available with guided tour to check out all activations and stages across Melbourne & Olympic Parks.
The 45 minute tour starts at Saturday August 31st 2019 at 10am at the Gravitas Fan Booth in the JB Hi-Fi Game On Zone.
Tour includes a Weekend 2-day Ground Pass with access MEO across both days.
Don’t want a guided tour just want a ticket to Melbourne Esports Open?
SG Esports News
If you want to keep up to date with the world of esports, what's happening on the global stage and what brands are doing in this space, you can sign up to SG Esports News.
Thanks for the review on Apple Podcasts
Great range (& calibre) of guests. Learn something new in each episode.
★★★★★ in Apple Podcasts by Jwbarts from United Kingdom on December 13, 2018
Have been listening since the early days – keep up the great work!
Listen to Sports Geek
Support our content efforts on Patreon
As Sean Callanan, founder of Sports Geek and host of the Sports Geek podcast, has mentioned on the podcast before: “The podcast is for my clients of Sports Geek – past, current & future”. It has also been a tremendous channel to grow the Sports Geek client roster.
What we didn't see coming was the tremendous support from the sports business industry from around the world. We've had emails, DMs, tweets come in from listeners from all over who continue to listen and support all Sports Geek content.
Each month here is the sports business content we deliver:
- Sports Geek podcast interviews – weekly deep dive interviews with sports executives sharing best practice and case studies
- Sports Geek Q&A – each Friday Sean Callanan answers 3 questions submitted via website, in real life and social media.
- Sports Geek News – weekly curated email by Sean Callanan all the sports business, marketing & technology articles you may have missed.
- #SportsBiz Zoom Calls – twice weekly Zoom calls with sports business executives
Our Patreon campaign gives YOU a chance to support our efforts in producing content for the sports business world through podcasts, guides and email newsletters.
PLEASE CHECK OUT AND SUPPORT THE BUSINESSES BELOW
Our supporters (become one)
