In this last part of our special Money in Esports series, Sean Callanan shares the panel discussion about all things esports and broadcasting with Lewis Mitchell from Twitch, Ben Green from ESL and Jacqueline Garrett from GGWP Academy.

On this podcast you'll learn about:

  • What is Twitch to non-gamers, marketers and brands
  • The key audience and demographic stats for Twitch in Australia
  • What do sponsors look for from ESL events and content
  • Where does esports fit in the overall strategy for Twitch
  • How has the Amazon acquisition changed Twitch as a platform
  • The opportunities for brands to engage audiences on Twitch
  • What esports fans are looking for from an esports broadcast
Money in Esports #5 - Broadcasting Esports

Listen to Money in Esports #5 – Broadcasting Esports

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Jacqueline Garrett on what esports fans are looking for in broadcast

I think from a viewers perspective they're looking for a bit of creativity. They're looking for the authenticity. They're definitely looking to be entertained. I feel like they don't want to be overly distracted. But I like a bit of creativity in the way that brands are being able to be utilized on Twitch.

Jacqueline Garrett, Founder and CEO of GGWP Academy

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Resources from the podcast

SG Esports MEO Tour Saturday

Join SG Esports & Gravitas founder Sean Callanan and ex pro gamer & our GM of Esports Brandon Defina for a tour of Melbourne Esports Open to learn more about the world of esports.

Limited spots available with guided tour to check out all activations and stages across Melbourne & Olympic Parks.

The 45 minute tour starts at Saturday August 31st 2019 at 10am at the Gravitas Fan Booth in the JB Hi-Fi Game On Zone.

Tour includes a Weekend 2-day Ground Pass with access MEO across both days.


Don’t want a guided tour just want a ticket to Melbourne Esports Open?

Please use this link for 20% off your MEO ticket

SG Esports MEO Tour Saturday

SG Esports News

If you want to keep up to date with the world of esports, what's happening on the global stage and what brands are doing in this space, you can sign up to SG Esports News.

Thanks for the review on Apple Podcasts

Great range (& calibre) of guests. Learn something new in each episode.

★★★★★ in Apple Podcasts by Jwbarts from United Kingdom on December 13, 2018

Have been listening since the early days – keep up the great work!

See you at SEAT in Las Vegas

Join us at SEAT in Las Vegas - June 23-26

Join Sean at SEAT Las Vegas in June.  All attendees will have the option to claim a discounted Pick My Brain session.

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