Adam Bader on engaging Real Madrid digital fans

This week on Sports Geek Podcast we chat with Adam Bader about his time at Real Madrid growing the digital platforms to reach Real Madrid fans around the world. Our thoughts and prayers go out to Phillip Hughes family and our friends in the cricketing industry.

On the Sports Geek Podcast you will learn:

  • How social media is a powerful platform to allow fans to grieve
  • How Adam got his start at Real Madrid
  • How a simple character change sky rocketed Real Madrid's Twitter following
  • What does Cristiano Ronaldo the most liked man on Facebook focus on
  • The importance of a multi-lingual strategy for Real Madrid's global reach
  • Importance of using the”bloody platforms”
Sean chats with Adam Bader about his time at Real Madrid

Resources from the podcast

2025-08-14T18:11:57+10:00

About the Author:

Sean understands the sports digital landscape, and that’s why he started Sports Geek. Working with clients across the sports digital world, he helps teams & leagues drive more revenue from digital and is focused on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or present keynotes at sports conferences worldwide. Send him a tweet @seancallanan.