Sean: You mentioned AI there. It's obviously exploded just in the last six months and now the implementation and being able to plug it into different places, things like chat bots, which previously were really coded ways of going through a set questions to becoming more natural and like I said, personalized. What about that excites you? What are the opportunities you see using technology like that?

Costa: Yeah, I think everything about it excites me. I think there are some people who are scared because you know what, you don't understand, you fear. Just as there's people who were scared during the personal computer era, the .com era. It is a revolution, it'll help us. It'll really change how we live, work, and play. And with great power comes responsibility. So you know, it could be used for good, it could be used for not so good.

Here it can really help us in terms of when we look at moving from real time to predictive in the stadium. That'll help us streamline a lot of our operations from inventory, from where our resources, from employee schedules, things like that. But also on the fan engagement side, you have three hours here to forget about your life and just have a fun time with your friends, yourself, and enjoy a game. And we wanna make that experience less about waiting in lines and getting your stuff and knowing what you want before you want it.

So if you come on site and we know you love hot dogs, we know you love beer, we know the type of beer, the type of hot dogs that you want, we'll already have it ready for you. And a frictionless experience so you can spend your time talking to your friends, enjoying the game and seeing the things here. We talk about AR on the video walls. We wanna blur the line between digital and physical because I mean, the fact of the matter is, if you wanna watch a sport, you can watch at home with your big, nice TV and your couch. So we wanna make it something different. We wanna make it a day out, and we want you to have a great time here that you can't have at home.

And we think that using AI to help us do that is key. It works well already, and we're just scratching the surface with its capabilities. So we wanna work with our partners to see how we can embrace it, see how we can elevate that fan experience going forward, especially with 2026 quickly approaching.

Sean: Yeah, I think it is a case of, you know, we've gone through that tech of ordering in seat or pre-ordering and then doing pick up, the natural next progression is having that demand load, knowing that people are going to go up at this certain time to go get a beer, or this is when they go get food and those kinds of things to sort of maybe make those connections between the fan and the stadium and getting those two pieces connected will be challenging. There's still a lot of pipes that need to be connected to get it done. But I could see it being exciting.

But then also you said that in-home experience with Apple launching their vision and the ski goggles and you can be watching a game on a 100 foot screen virtually. It's gonna be really interesting to see how the stadium experience and also the broadcast changes as that technology develops, if it does, but it's gonna be an interesting way to reach more fans.

Costa: Yeah, and I agree, and not only that, again, that helps us deepen our relationships with our current partners.