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Commercial Success through Fan Engagement – Glenn Critchley, One NZ Warriors

In this Sports Geek episode, Sean Callanan chats with Glenn Critchley –  GM Commercial & Consumer Business, One NZ Warriors

On this podcast, you'll learn about:

  • Adaptability and relationship building during challenging times
  • The Warriors' success which led to increased digital success
  • “Up the Wahs” online phenomenon and the passion of Warriors fans
  • The power of Fan Engagement and its impact on commercial success
  • Utilizing social media platforms like TikTok to reach a younger audience
  • Sean's insights on Big Game coverage, like the Super Bowl
Glenn Critchley on Sports Geek

Listen to Glenn Critchley on Sports Geek

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Pick my brain

Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.

The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.

Resources from the podcast

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Full 2024 draw

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Super Bowl Opening night

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