Leading with Authentic Connections - Jen Watt, North Melbourne FC

In this Sports Geek episode, Sean Callanan chats with Jen Watt, CEO of the North Melbourne Football Club

On this podcast, you'll learn about:

A look back at Jen's sports business career and the roles that developed her skills
Jen’s contribution to significant community-driven events like Field of Women and Big Freeze
Importance of clear values and behaviours in leadership
Recognising the impact of AFLW on game development and participation
Emphasising continuous learning and growth as a sports leader
Jen’s vision for North Melbourne as a club, future progress and improvement
Great tips for making authentic connections at SportNXT

Listen to Jen Watt on Sports Geek

Can't see podcast player? Click here to listen

Pick my brain

Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.

The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.

Resources from the podcast

Follow North Melbourne Football Club across social media:
- Twitter – @NMFCOfficial
- LinkedIn – North Melbourne FC
- Facebook – @North Melbourne FC
- Instagram – @nmfcofficial
- TikTok – @nmfcofficial
- YouTube – North Melbourne FC
North Melbourne Women's
- Twitter – @NMFCWomens
- Facebook – @North Melbourne Women's
- Instagram – @nmfcwomens
- TikTok – @nmfcwomens
Register for SportNXT and give them a follow across social media:
- Twitter – @sportnxtau
- LinkedIn – SportNXT
- Instagram – @sportnxtau
SPECIAL OFFER – If you register to SportNXT you are eligible to claim 50% off a Pick My Brain session with Sean Callanan simply contact us with your registration to claim.
Keep an eye on my travels. Let's meet up!
- Orlando – Jan 30 – Feb 4
- Las Vegas -until Feb 12
Check out the Sports Geek Amplify Season 2
Episodes you should listen to

As discussed on the podcast

10 things to look forward to in 2024 for the NMFC

A sausage sizzle, a sharpshooting Souvva, sophomore seasons and more.

This is why we're excited, but what has you pumped for the season to come?

📝: https://t.co/wo3sCOeL8I #Kangas pic.twitter.com/Kte1JYfsQ4

— North Melbourne FC (@NMFCOfficial) January 23, 2024

Looking back at a successful season for AFLW team

"I don't think she particularly wants the spotlight … I hope we appreciate her enough." 💡

The players pick out the unsung heroes from our run to the @aflwomens Grand Final.#Kangas pic.twitter.com/rWd0tg9G8t

— North Melbourne Women's (@NMFCWomens) January 18, 2024

2024 AFL Fixture, Save the date!

View this post on Instagram

A post shared by North Melbourne FC (@nmfcofficial)

See you at SportNXT

Some of our 2024 themes have been announced.

Unveil fresh insights into trends, navigate the evolving media landscape, and delve into the thriving business of women's sports. Engage in daily sessions with thought leaders, expert panels, and compelling debates. pic.twitter.com/tGcmjfrvWS

— SportNXT (@sportnxtau) December 8, 2023

A great line up of speakers and the discussions in the breaks will be just as good.

Two sports industry giants headline the next round of #SportNXT 2024 speakers!

Casey Wasserman, Chair of LA 2028, and Andrew Liveris AO, President of Brisbane 2032 Organising Committee, have today been announced among 10 industry leaders to join our ever-growing speaker list. pic.twitter.com/3vftYEL7Vl

— SportNXT (@sportnxtau) December 5, 2023