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F1’s Popularity, Snapchat AI Lens and avoiding cringe

Here are the latest articles from Sports Geek Reads

Key Reads

Why is everybody suddenly obsessed with F1? – The Australian *
Netflix's “Drive to Survive” ignites global F1 fandom.

Atlassian billionaire Mike Cannon-Brookes plans to shake up F1Sydney Morning Herald *
F1 season kicks off for teams and sponsors looking to make an impact

Red Bull Racing Expands ExxonMobil Relationship – Sport Industry
Key insights into a major sports sponsorship deal.

Life After Caitlin: Women’s Hoops Viewership Staying Historically Strong – Sports Business Journal
Women's college hoops maintain strong viewership metrics.

The Miniaturization of Sports: A Big Trend in Smaller Games – Petcash Post
Explore how sports are adapting to shorter formats.

Digital & Social

Snapchat is rolling out its first-ever AI-powered video lenses – Newsroom Snap *
Engage fans with Snapchat’s new interactive content.

Professional Sports

Tepper Sports CEO talks tech upgrades, fan experience at Bank of America Stadium – Charlotte Business Journal *
How technology can enhance the fan experience

WNBA Star Napheesa Collier Touts Union ‘Leverage’ in CBA Talks – Sportico
WNBA negotiations underscore players’ union leverage.

Geek out

High-Level System Architecture of Booking.com – Medium
Explore innovation in backend infrastructure design.

Media & Entertainment

A New Model for Sports Media? Boardroom Bets Big on Membership (Exclusive)Hollywood Reporter *
Mixing media with community, access and events

Is Your Brand Voice in the Clutches of Cultural Cringe? – Mumbrella *
Master cultural tone to avoid marketing missteps.

Podcast transcriptions now available for more than 100 million episodes in Apple Podcasts – Podnews
Improving podcast accessibility and searchability.

AI 

Alibaba unveils emotion-reading AI model to challenge OpenAI – Fortune Asia
Emotion AI's potential for fan engagement explored.

Gemini Flash gets new image capabilities – Google Developers Blog
AI-driven image creation enhances sports marketing.

Niantic (maker of Pokémon Go) has been bought by Scopely (maker of Monopoly Go) for $3.5B – Polygon
Indicates gaming innovations for sports fan engagement.

Make you think

Understanding the Changing Consumer Definition of Quality in Media – Doug Shapiro *
Perceptions of quality in media are shifting.

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