Sean Callanan chats with Nick Ryan from Nissan Motorsport on his many years in the sport, connecting with motorsport fans and how esports is both a fan development and driver development avenue
On this podcast you'll learn about:
- Nick Ryan on getting into motorsport after studying architecture
- What his role as the General Manager of Nissan Motorsport entails
- How has marketing and sponsorship in motorsport evolved
- What membership products work in Supercars
- How they bring in the ‘fans of the future' to the events
- Why esports fits well in motorsport
- Nick on their big plans for 2019
Listen to Nick Ryan on Sports Geek
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Our fave quote from Nick Ryan interview
“I'd like to think that we do a pretty good job of finding the right way to connect with our fans and we have big audiences”
Nick Ryan
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Resources from the podcast
- Connect with Nick Ryan on Twitter @nickryano, Instagram and LinkedIn
- Follow Nissan Motorsport on Twitter @Nissan_Msport, Facebook, Instagram and Youtube
- Some related articles you might want to read more about Nissan Motorsport
- Some Sports Geek episodes you might be interested in:
- Craig Neeb from ISC and NASCAR on digital and technology in motorsport
- Zarah Al-Kudcy from Formula One on how commercial and digital are evolving in sports
Highlights from podcast with Nick Ryan
4:42 Nick Ryan discuss about the sport landscape of Nissan Motorsport
8:32 Supercars position in Australia sport scene
14:27 How Nick got into motorsport after studying architecture
19:37 What his role as the General Manager of Nissan Motorsport entails
22:23 The growth in motor racing marketing and how sponsorship has evolved
24:58 What does driver following look like in motorsport compared to trends in athletes in pro sports
28:44 How are Nissan Motorsport balancing the modern and traditional memberships in motorsport
31:29 Discovering what membership products work in Supercars
34:36 Their efforts in bringing and engaging current fans and fans of the future to the events
43:27 Why esports fits well in motorsport
48:04 Nick on their big plans for 2019
50:08 Sports Geek Closing Five
Some tweets/posts you may have missed
Awesome car lineup and the fans are excited to see the action
Ready for Race 26 of the @supercars Championship on the streets of Surfers Paradise #VASC #Nissan pic.twitter.com/eSyBR0H6uM
— Nissan Motorsport (@Nissan_MSport) October 20, 2018
A good merch space. What are you buying?
There’s a good chance that the weather will turn sour on the Gold Coast. Need an umbrella or poncho? Head to the Nissan Motorsport merch area! #VASC pic.twitter.com/oDUQ69Osaz
— Nissan Motorsport (@Nissan_MSport) October 21, 2018
A peek behind the scenes in the race
The brains behind the braun #VASC #Nissan #GC600 pic.twitter.com/sKRRtqvhM6
— Nissan Motorsport (@Nissan_MSport) October 20, 2018
Doesn't that Bathurst Day sky look great?
Happy Bathurst Day! #VASC pic.twitter.com/hPlIBgLAux
— Nissan Motorsport (@Nissan_MSport) October 6, 2018
Thanks for the review on Apple Podcasts
Insightful and interesting
★★★★★ in Apple Podcasts by sportssasha from UK on January 23, 2018
I can’t wait for this podcast to come out. It is so interesting and insightful and is extremely helpful for someone keen to know more about the industry. Keep up the good work!
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