Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.

Key Reads

Inside Norway's $6.4 Billion Sports Portfolio365247 Sports *

How the world's biggest fund invests across sport.

Global, Investment, SportsBiz, MediaRights, Strategy

Wall Street Finally Loves The New York KnicksHuddle Up *

A rare public sports stock that's beating big tech.

US, NBA, Finance, Ownership, Valuation

Prime Investment: Bezos Buys Into LiverpoolCNBC

Tech money, minority stakes and a $7B+ valuation.

Global, Football, Ownership, Media, Commercial Strategy

The Mark Walter Investigation Just Got Much WorseHuddle Up *

What a DOJ probe means for franchise ownership.

US, SportsBiz, Ownership, Finance, Governance

Professional Sports

Why did Mark Walter sell the Lakers?The Athletic

Unpacking a sudden exit under mounting regulatory scrutiny.

US, NBA, Ownership, Governance, SportsFinance

What life is like for college agents in the NIL eraThe Athletic

Inside the wild west marketplace reshaping college sport.

US, NCAA, NIL, Sponsorship, CommercialStrategy

Why Cars Might Be the Smartest Part of F1's Disney DealBehind Sport *

Kids' IP, fandom funnels and long-term F1 audience growth.

Global, F1, Sponsorship, Fandom, Content

Digital & Social

FC Bayern Munich Reaches 15 Billion Video Views in Record Digital SeasonMinistry of Sport *

Benchmark numbers for global club video performance.

Global, Digital Marketing, Engagement, Soccer, Social Media

Social Platforms I Adored A Decade Ago, That I Would Rather Stay Away From —now – Medium

What platform fatigue means for your channel mix.

Global, Social Media, Fan Engagement, Marketing, Digital Strategy

Media & Entertainment

How to watch the 2026-27 Premier League season in the U.S. and CanadaThe Athletic

Fragmented EPL rights in North America, explained.

US, Football, Media Rights, Broadcasting, Streaming

Spotify Selling Its Own Unskippable Podcast Ads And Can Automatically Skip Everyone Else'sPodnews

Platform power moves that reshape podcast ad value.

Global, Audio, Sponsorship, AdTech, Platforms

Geek Out

AI Startup Marquee Raises $US 6.5 Million to Fix Sport's ‘Data Rich, Decision Poor' ProblemSportsCape Magazine

Turning messy performance data into clear front-office decisions.

Global, AI, Data, Sports Management, Technology, Investment

VALD acquires GymAware bringing gold standard in velocity-based training to its leading performance technology ecosystemVALD Performance

Merging two leaders in high-performance tracking tech.

Global, Sports Technology, Performance, Analytics, Training

AI

Stripe clinches over $7 billion deal to buy AI firm OpenRouterBloomberg *

Why payments plus AI routing matters to ticketing and CRM.

Global, AI, Payments, SportsTech, Sponsorship

OpenAI's ChatGPT for Mac logs keystrokes and app activity in unencrypted plain textThe Next Web

A stark warning on AI tools, devices and data governance.

Global, AI, Data Governance, Privacy, Sports Business

Adobe's AI Collaborators turn outside AI agents into governed Workfront teammatesThe Letter Two

Treat AI agents like team-mates with permissions and workflows.

Global, AI, Workflow, Sponsorship, Marketing

Make You Think

Why the Premier League gambling ban is a failureInsider Sport *

Regulation, unintended consequences and sponsorship workarounds.

UK, Premier League, Sponsorship, Gambling, Marketing

Women can lead with both heart and mind. Here's why compassionate leadership matters nowThe Conversation

A timely case for more inclusive leadership in sport.

Global, Leadership, Diversity, HR, Culture

How brands win through cultural relevanceSport Industry Group

Beyond logo-slapping: aligning your club with culture.

Global, Marketing, Brand, Strategy, Fan-Engagement

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