Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.

Key Reads

Inside Norway's $6.4 Billion Sports Portfolio – 365247 Sports *

How the world's biggest fund invests across sport.

Global, Investment, SportsBiz, MediaRights, Strategy

Wall Street Finally Loves The New York Knicks – Huddle Up *

A rare public sports stock that's beating big tech.

US, NBA, Finance, Ownership, Valuation

Prime Investment: Bezos Buys Into Liverpool – CNBC

Tech money, minority stakes and a $7B+ valuation.

Global, Football, Ownership, Media, Commercial Strategy

The Mark Walter Investigation Just Got Much Worse – Huddle Up *

What a DOJ probe means for franchise ownership.

US, SportsBiz, Ownership, Finance, Governance

Professional Sports

Why did Mark Walter sell the Lakers? – The Athletic

Unpacking a sudden exit under mounting regulatory scrutiny.

US, NBA, Ownership, Governance, SportsFinance

What life is like for college agents in the NIL era – The Athletic

Inside the wild west marketplace reshaping college sport.

US, NCAA, NIL, Sponsorship, CommercialStrategy

Why Cars Might Be the Smartest Part of F1's Disney Deal – Behind Sport *

Kids' IP, fandom funnels and long-term F1 audience growth.

Global, F1, Sponsorship, Fandom, Content

Digital & Social

FC Bayern Munich Reaches 15 Billion Video Views in Record Digital Season – Ministry of Sport *

Benchmark numbers for global club video performance.

Global, Digital Marketing, Engagement, Soccer, Social Media

Social Platforms I Adored A Decade Ago, That I Would Rather Stay Away From —now – Medium

What platform fatigue means for your channel mix.

Global, Social Media, Fan Engagement, Marketing, Digital Strategy

Media & Entertainment

How to watch the 2026-27 Premier League season in the U.S. and Canada – The Athletic

Fragmented EPL rights in North America, explained.

US, Football, Media Rights, Broadcasting, Streaming

Spotify Selling Its Own Unskippable Podcast Ads And Can Automatically Skip Everyone Else's – Podnews

Platform power moves that reshape podcast ad value.

Global, Audio, Sponsorship, AdTech, Platforms

Geek Out

AI Startup Marquee Raises $US 6.5 Million to Fix Sport's ‘Data Rich, Decision Poor' Problem – SportsCape Magazine

Turning messy performance data into clear front-office decisions.

Global, AI, Data, Sports Management, Technology, Investment

VALD acquires GymAware bringing gold standard in velocity-based training to its leading performance technology ecosystem – VALD Performance

Merging two leaders in high-performance tracking tech.

Global, Sports Technology, Performance, Analytics, Training

AI

Stripe clinches over $7 billion deal to buy AI firm OpenRouter – Bloomberg *

Why payments plus AI routing matters to ticketing and CRM.

Global, AI, Payments, SportsTech, Sponsorship

OpenAI's ChatGPT for Mac logs keystrokes and app activity in unencrypted plain text – The Next Web

A stark warning on AI tools, devices and data governance.

Global, AI, Data Governance, Privacy, Sports Business

Adobe's AI Collaborators turn outside AI agents into governed Workfront teammates – The Letter Two

Treat AI agents like team-mates with permissions and workflows.

Global, AI, Workflow, Sponsorship, Marketing

Make You Think

Why the Premier League gambling ban is a failure – Insider Sport *

Regulation, unintended consequences and sponsorship workarounds.

UK, Premier League, Sponsorship, Gambling, Marketing

Women can lead with both heart and mind. Here's why compassionate leadership matters now – The Conversation

A timely case for more inclusive leadership in sport.

Global, Leadership, Diversity, HR, Culture

How brands win through cultural relevance – Sport Industry Group

Beyond logo-slapping: aligning your club with culture.

Global, Marketing, Brand, Strategy, Fan-Engagement

Forward Sports Geek Reads to a friend.
Listen to Sports Geek Rapid Rundown on your fave podcast platform.
Want to drive more revenue from digital? Join the waitlist for Digital To Dollars.