On this week's episode, Sean chats to Tim Kelsey, Director of Champion Data. Sean and Tim chat about stats, footy & the growth of datatainment.

On this podcast you'll learn about:

  • The Champion Data story and how the business began
  • How the value and capture of qualitative statistics has changed the AFL
  • How Champion Data had to get fans to buy into the data side of sport and educating them
  • How the data is actually captured in a game scenario and how clubs and coaches are pushing them to capture new stats
  • The challenge of putting together the AFLW Prospectus with the limited data

Resources from the podcast

Thanks for the review on iTunes

A “must listen” for the business of sports and sports technology

★★★★★ in Apple Podcasts by Tod Caflisch from USA on July 10, 2017

If you are interested in the business of sports or sports tech, make the SportsGeek podcast your number one listen. Sean Callanan not only brings great global sports insight and experience to his content but also regularly includes compelling guest interviews from all over the world of sports. Whether you are looking for information on digital, strategy, venue/team technology or operations, you'll find it here.

SportNXT – Melbourne – 7-9 September 2026

Join Sean Callanan and sports executives from around the world to shape the future of sport.

Digital To Dollars is the five-pillar process pro teams and leagues have used for a decade to turn digital audiences into revenue, and it’s coming soon as a self-paced program.  Those on the waitlist will get 20% off upon launch.

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