On today's podcast I've included one of the panel discussion's I moderated at SEAT in Miami. We looked at where the fan was headed and how will sports serve fans in the future. It was great to have several different perspectives on the panel with Leagues (NFL and MLB), teams (New England Patriots), media (ESPN) and technology (Experience, MLBAM, ESPN) all represented on the panel.
On this podcast you’ll learn about:
- What the NFL has learned from analysis on wi-fi network usage
- How ESPN is changing it's coverage to integrate mobile
- Why 120 sports was formed and what MLBAM has learned so far
- The advantage teams have over media with deep connections to fans
- The importance of engaging fans where they are – home, on the move, in stadium
- How important is it for teams to build up the live experience
- Why the sports media landscape is fragmenting and what you can do
Resources from the episode
Follow @SEATConference on Twitter and Instagram and like SEAT on Facebook- Please connect with my panelists:
- Joe Inzerillo, EVP & CTO, Major League Baseball Advanced Media
- Eric Johnson, Executive Vice President Multimedia Sales, ESPN (@ericcjohnson)
- Junior Gaspard, Vice President Sales & Retention, Experience (@jgaspard1)
- Michelle McKenna-Doyle, CIO, National Football League (@NFLCIO)
- Fred Kirsch, Publisher & Vice President of Content, New England Patriots (@Fred_Kirsch)
- Connect with Christine Stoffel and join SEAT group on Linkedin
- Good follow up article with Michelle – NFL CIO: Quarterbacking A Digital Revolution
- Find out more about Steve Sammartino's book “The Great Fragmentation” as mentioned on the panel and listen to my interview with Steve on Behind The Book episode of Beers, Blokes & Business.
- Check out the SEAT conference Fancam taken at the end of the Welcome Address
- Here is our SEAT 2014 hub it was a busy few days in Miami
- Listen to podcasts with SEAT 2014 Sponsors
- Check out photos from SEAT on Flickr
- Please cast your vote for Richard Clarke's SXSW submission on Arsenal's FA Cup win
- Connect with all guests of the podcast and check out the podcast archive
- Thanks for iTunes reviews in Australian iTunes and USA iTunes.
- Have you signed up for weekly Sports Geek News?
Follow What they said… tweets from #SEAT2014
@seancallanan takes stage to discuss #fan engagement via #digital & #tech. @MLB @nflcio @Fred_Kirsch @espn #SEAT2014 pic.twitter.com/El5tExsOSs
— Ryan T. Hall (@ryan_t_hall21) July 22, 2014
A sports event is "the great aggregator of content" –@nflcio #SEAT2014 @ExtremeNetworks
— Norman Rice (@normanrice3) July 22, 2014
It all begins and ends with good content. Invest in good content. #SEAT2014 @Fred_Kirsch @Patriots
— Venyoo (@TeamVenyoo) July 22, 2014
#SEAT2014 from Joe Inzerillo @mlbam: Let @StephenAtHome take over your Twitter feed for a day. @SEATconference pic.twitter.com/5UxpctsX1H
— Kirk Wakefield (@kirkwakefield) July 22, 2014
Where can I get the signature @SportsGeek shoes? #SEAT2014 pic.twitter.com/SIpMm6DPM2
— Tod Caflisch (@tcaflisch) July 22, 2014
Together We Make Football asks fans to upload their stories with amazing results. Winners go to #superbowl says @nflcio #SEAT2014
— Lynn Thomas (@LindaMThom) July 22, 2014
#SEAT2014 Great panel to kickoff CIO track today .. great thought keadership
— Bill Jeu de Vine (@BillJeudeVine) July 22, 2014
Nobody bookmarks websites anymore. Discovery is through recommendations and content searches. #amentothat @MLB @joeinz #SEAT2014
— Lynn Thomas (@LindaMThom) July 22, 2014
Gameday used to be slowest web traffic day for team site, now it’s the highest. #SEAT2014 @SEATconference
— John ♠️Spade (@DaSpadeR) July 22, 2014
Thank you @Fred_Kirsch! How to engage the fans. Kirsch words. #SEAT2014 @ExtremeNetworks @Patriots pic.twitter.com/Jf0geGOcva
— Norman Rice (@normanrice3) July 22, 2014
Want people to open & use your app? Make your app a utility for the game. Shortest bathroom line near you. #gottago #SEAT2014
— Doug Goon (@douggoon) July 22, 2014
We are fighting the three C's of home viewing: cost, comfort and convenience. @Fred_Kirsch #SEAT2014
— Russell Scibetti (@rscibetti) July 22, 2014
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Digital To Dollars is the five-pillar process pro teams and leagues have used for a decade to turn digital audiences into revenue, and it’s coming soon as a self-paced program. Those on the waitlist will get 20% off upon launch.
Check out our podcasts with SEAT
We’ve launched two monthly podcasts in collaboration with SEAT.
Sean hosts The SEAT Report with Josh Barney. Check it out
Each month, Sean will profile a SEAT partner on SEAT Solves.
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