Foursquare Super Swarm Sunday, does it work?

Last year Foursquare was lucky enough to partner up with the NFL & offer badges for #SB45.

Over 200,000 people checked into to Super Bowl Sunday, but this year like all other advertisers Foursquare has to pay to leverage off “Super Bowl” which comes at a hefty price tag ($3.5M for ad sports like these already released).

They have partnered up with American Express & Pizza Hut to offer this deal when checking into Super Swarm Sunday.

Is this deal too complicated & the right offer on Super Bowl Sunday?

To claim you must follow these steps:

Check-in to Super Swarm Sunday – Easy (although it can be hard to find the location initially on iPhone at least)
Sync your Amex card – Will people do this on Super Bowl Sunday? Do people have privacy concerns?
Buy a pizza from Pizza Hut with Amex. – Will people need pizza after a huge Super Bowl party spread? If they do wont they go to local pizzaria?

Although I'm sure a lot of Foursquare users will check in to collect another badge (90,000 so far) it will be interesting to see if the people follow through to deliver for Pizza Hut & Amex.

What do you think? Why did you check-in to Super Swarm Sunday?

2017-09-17T18:49:32+11:00

About the Author: @seancallanan

Sean understands the sports digital landscape, and that’s why he started Sports Geek. Working with clients across the sports digital world, he helps teams & leagues drive more revenue from digital and is focused on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or present keynotes at sports conferences worldwide. Send him a tweet @seancallanan.