Understanding database marketing with Spencer Horner from LA Galaxy

On this week's episode Sean chats about the evolution of database marketing with Spencer Horner, Senior Manager, Database Marketing from LA Galaxy.

On this podcast you'll learn about:

How Sean made his first impression on Spencer when they met in 2012
How database marketing has changed over past 4 years and how the Galaxy leverage data for ticket sales
How segmentation and targeting audiences has been the key to converting fans and building trust
How the Galaxy are converting ticket holders to “members” and the initiatives in place to feel “part of the club”
How soccer is still in its infancy in the US and the key is still to get fans into the stadium and enjoy the live experience
The “Summer of Soccer” campaign that is helping lure new fans to MLS and Galaxy
Sean and Spencer share their key takeaways from SEAT Atlanta

Understanding database marketing with Spencer Horner from LA Galaxy

Resources from the podcast

Thanks again to Spencer Horner from LA Galaxy, follow him on Twitter @SpencerHorner and LinkedIn
Follow LA Galaxy on @LAGalaxy, Facebook and Instagram
Follow Sports Geek on Twitter @SportsGeek, Facebook and Instagram
Follow Sean Callanan on Twitter @SeanCallanan, Facebook and Instagram
Other Sports Geek podcast episodes you might be interested in:
- #126: Eric Blankenship from Tampa Bay on membership sales and connecting fans around the globe
- #43: Aaron LeValley chats digital in LA with Kings & Galaxy

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Listen to @SpencerHorner from @LAGalaxy on @SportsGeek Podcast

Click To Tweet

Some tweets you may have missed

Karate kid

The Karate Kid. (1984) #LAvSEA pic.twitter.com/4BuqwfVFwd

— LA Galaxy (@LAGalaxy) July 30, 2017

This guy can play!

😲 this guy can play.#BienveniDosSantos pic.twitter.com/ZRrtxsP9SF

— LA Galaxy (@LAGalaxy) July 28, 2017

Great session at SEAT

Great session about the potential of Esports at #SEATAtlanta. Also, cool meeting notes from @ImageThink. pic.twitter.com/TQ1z4k4Wha

— Spencer Horner (@spencerhorner) July 17, 2017

Too many legends

Too many legends for one photo. 🏆 #FirstToFive pic.twitter.com/iot3WLZYmC

— LA Galaxy (@LAGalaxy) July 30, 2017

We recently surpassed 200K downloads for the Sports Geek Podcast, never did we imagine the support both of our talented guests as well as die hard listeners working in #sportsbiz. Humbled. Thanks for listening @seancallanan owes a lot of people thanks for support over the years. Shoutout to the team behind the podcast making sure it happens. Meg who keeps the interview schedule ticking over. Joli who makes sure you see and hear about the podcast on all the platforms you do. James who edits the podcast each week pulling together interviews from a variety of sources. Not forgetting the voice over master DJ Joel. Thanks again, here's to the next milestone for Sports Geek Podcast

A post shared by Sports Geek (@sportsgeekhq) on Jul 28, 2017 at 4:26pm PDT

Thanks for the review on iTunes

Very insightful

★★★★★ in iTunes by Artypants4567 from Canada on July 26, 2017

Sean does a great job of looking at a wide array of issues in sports marketing and management. As a sport marketing student the Sports Geek podcast helps me translate lessons learned in the textbook and apply them to real life situations.

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2024-06-07T11:11:48+11:00

About the Author: @seancallanan

Sean understands the sports digital landscape, and that’s why he started Sports Geek. Working with clients across the sports digital world, he helps teams & leagues drive more revenue from digital and is focused on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or present keynotes at sports conferences worldwide. Send him a tweet @seancallanan.