Harry O'Brien is running another Twitter competition and a few athletes (and franchises) could take note how it is done.
Get a compelling & unique prize
Harry is offering a signed football boot as the prize which will get fans involved in a big way. Sharing the prize via Twitpic.
Make it easy for people to enter
All people have to do is RT some of Harry's tweets promoting the band Gasoline Inc's new single “Superstar”.
Harry has built a social media following over 6000 Twitter followers & over 5000 Facebook fans. It allows him to promote his causes & in this case his brother's band Gasoline Inc.
Share the competition on all channels
Via his Facebook Fan Page (even for a Twitter competition)
Promote entries of fans
Add a #harrysboot widget to Harry's World website