Best of Digital Sports World #12

The St George Illawarra Dragons are seeking to appoint a Digital Communications Co-ordinator and are doing so via the Digital Dragon campaign. Keep an eye on YouTube for job applications and follow updates on Twitter via #DigitalDragon. Good luck if you're applying, shows you need to be in the space to understand the space.

MLB financials info leaked via Deadspin, Darren Rovell looks at why it matters.

Want to own an NBA Team? Golden State Warriors are looking for investors from @Sports_Business

The latest Partnership Activation newsletter is out from @BrianGainor.

Essendon did well with the #efctweetup hashtag created 488,562 impressions, 36,066 unique views from 341 Tweets. Want to collect data on your hashtags? This data was reported using Tweet Reach.

With the @AFL finals approaching you can now get a Twibbon to support your team. They have to be the biggest Twibbons we have ever seen, no little logo in the corner for the AFL! 😉

Facebook Places – no longer What you're doing but Where…

Facebook Places has been launched entering the world of geo-locational social networks. It should be noted that Facebook Places is not yet available in Australia.

Here is what people are saying about the launch:

Sports Mini-sites…

Sports mini sites around events & signings will become another tool available to sports marketers. Like We Want Wade previously profiled Bring Back Cardinal does the same for Timberwolves fan favourite Brian Cardinal.

Such is Life – Ben Cousins

Not here to judge or comment on the Ben Cousins documentary there is more than enough commentators on the subject.

However, Channel 7 missed the mark understanding social media with the program.

Problems with execution include:

  • After the first break Hamish McLaughlin told everyone to join the conversation with the Twitter account @SuchisLifeBen
  • @SuchisLifeBen account not setup at the time, someone obviously setup the account on the night and collected 360 followers
  • They did not monitor the hashtags actually being used by TV viewers #suchislife #bencousins
  • For part 2 they obviously were not monitoring Twitter that closely and didn't see the viewer backlash for delaying the start of Part 2 with a panel show
  • Additionally they rectified their hashtag to #suchaslifeben to further fragment the conversation
  • Kudos to the @AFL for using the #suchaslife hashtag to respond to the documentary but I think it would have been braver to engage the AFL fan base during the show.

For those who missed it here is a clip from Fox Sports.