The news that Facebook is changing the Facebook News Feed algorithm could (and most likely) have a big impact on digital publishers in 2018.

On this video you'll learn:

  • How to stay in front of News Feed Changes
  • Where to get the latest news from Facebook
  • What is Mark Zuckerberg's track record on announcements and changes to Facebook
  • What will change for users on Facebook?
  • What do leading analysts think of proposed changes?
  • Behind the scenes look at how Sean Callanan collects and reviews digital trends
  • What will this mean for sports digital teams and commercial teams?
Sean Callanan looks at the upcoming Facebook News Feed changes

Let's chat

Book a free consulting call

Resources from the video

Here is a link to the Google doc from the video

Ben Thompson from Stratechery and Exponent podcast

Facebook’s Motivations –  It is increasingly clear that there are two types of social apps: one is the phone book, and one is the phone.   

Listen to Exponent Podcast ep – Addicted to Facebook

What does Mark Zuckerberg say about Facebook News Feed?

From Zuck's FB – News Feed has shifted away from the most important thing Facebook can do — help us connect with each other.

Remember this? Personalised newspaper call in 2014

Facebook & Sports?

However, the trend in sponsorship is toward meaningful partnerships between brands and rights holders where results are measured beyond traditional awareness and reach metrics.  Agree with this from Digiday

Sports can still go viral – Minnesota Miracle – Congrats Scott Kegley, listen to him discuss those LOUD Vikings fans here

Facebook & Sports Rights… hire new sports exec Peter Hutton for Facebook Live rights push.

What is Facebook Saying?

What is Digital Industry Saying?

Paul Wallbank on Mumbrella – Set for drastic fall in traffic

Adam Mosseri, Facebook's head of the News Feed has said, “There will be less video” and “there will be less content directly from pages.”  

Mari Smith on Facebook News Feed changes

Facebook *needs* to ensure that user sentiment can be sustained at a strong, positive level long into the future. In order for users to keep coming back to Facebook, they have to feel *good* about their experience.

Who it will hurt most – publishers (will it include sports?)

Agencies will need to be smarter

Gizmodo not convinced about surveys

FB changes to news feed – Too many videos

Snap trying to be the alternative

What are you saying?  Social Media round up

Linkedin

Twitter @SeanCallanan

Facebook – Sports Geek

Want more?

Free resources from SportsGeekHQ.com

Reach out to me via contact form or book a time to chat SportsGeekHQ.com/phonecall

Free Sports Geek Resources

Listen to Sports Geek

Sports Geek podcast available on all podcast platforms

Support our content efforts on Patreon

We've been producing podcasts at Sports Geek since 2013 as a way to stay connected with people we work with and learn new trends in sports business.

As Sean Callanan, founder of Sports Geek and host of the Sports Geek podcast, has mentioned on the podcast before: “The podcast is for my clients of Sports Geek – past, current & future”.  It has also been a tremendous channel to grow the Sports Geek client roster.

What we didn't see coming was the tremendous support from the sports business industry from around the world.  We've had emails, DMs, tweets come in from listeners from all over who continue to listen and support all Sports Geek content.

Our Patreon campaign gives YOU a chance to support our efforts in producing content for the sports business world through podcasts, guides and email newsletters.

Become a Patron of Sports Geek for as little as $4

Our supporters (become one)

Sports Where I Am
Tradable Bits
Stellaralgo
Creator Global
SPP
SG Esports
Reuters Sports
Gravitas
Sporty Trip
Glory League
Lumin Sports Technology
DecPR
RefLIVE
POPA (Projects of PAssion)
Shunt
Mekko Graphics
Pronto CX
Tappit
Interact Sport
Sport Business Partners
Stattr
Clevanet Solutions
Checkmate Public Affairs
Digital Ticket Consulting

Startup Supporters (learn how you can qualify)

Fancam
Rosterfy
Live Graphics Systems (LIGR)
Brizi
Spalk
WaitTime
Sportility
Pickstar
Sign up as a Business Patron

Watch on Facebook