Previously we've used the Sports Social Media Index (SSMI) to look at how an entire league connects with fans using social media – AFL 2010 Preseason, NRL 2010.

Today, we've taken at look at the NBA's Western Conference Finals with the Dallas Mavericks taking on the Oklahoma City Thunder.

The analysis for this comparison covered the 3 days covering game 1 and 2 of their current series.

What are your thoughts on the SSMI assessment?

If you want more information on SSMI please contact Sean on 0407047200.