A look at the AFL pre-season Sports Social Media Index (SSMI) developed by Sports Geek sees a vastly different ladder than most AFL pundits are predicting for the 2010 AFL Season.
Bombers, Dees & Kangas lead
Essendon are front runners in the social media stakes engaging their fans via Twitter & Facebook then backing it up with “The Hangar” developed to bring fans to the club web site. With an updated website expected soon look for more improvements from the Bombers.
Melbourne is proving itself in social media led by CEO Cameron Schwab (@CamSchwab) tweeting news and presenting Demons strategic plans on YouTube on Whiteboard Wednesday.
North Melbourne have a well rounded approach to social media they even have a Facebook fan page for CEO Eugene Arocca linked from their Facebook fan page.
Hawthorn had success on YouTube with a video poking fun at the new myki system getting 24,000 views even though it may have caused president Jeff Kennett some grief: