Back in March we took a look at the AFL teams using the Sports Social Media Index (SSMI) developed by Sports Geek, now we take a look at the NRL.

Wests, Broncos, Rabbitohs lead the way

The Wests Tigers head the NRL SSMI leaderboard with good use of Facebook events to stay connected with fans.  Brisbane Broncos are close behind taking advantage of the Facebook photo galleries to run promotions with fans sharing great snaps at the game. The South Sydney Rabbitohs scored well with a well branded Twitter account that is interacting with fans definitely “joining the conversation.”

Link #fail

Unfortunately it is very hard to determine “official” accounts from fan-run or imposter accounts.  The main culprit is the “Connect with the NRL” page on which links to several unofficial accounts on Facebook & Twitter.  To make matters worse some of the club sites link to the incorrect accounts as well.  Some of the clubs with bad links include Melbourne Storm, Newcastle Knights, North Queensland Cowboys, NZ Warriors, Parramatta Eels, Penrith Panthers & Sydney Roosters.

Good moves

Some teams are trying a few initiatives that should be applauded to create a community for fans with Penrith going “old-school” social media providing a fan forum with Panthers Interactive.  The NZ Warriors have teamed up with their major sponsor in Vodafone to deliver Vodafone One Tribe (which has now finished).  These sites do well to foster community amongst fans and would be improved if integrated with Facebook Open Graph to allow fans to share via Facebook.

NRL Clubs on Twitter and Facebook

Brisbane BroncosBroncos on facebook
Canterbury BulldogsBulldogs on facebook
North Queensland CowboysNQ Cowboys on facebook
Cronulla Sharks@SharksOnlineSharks on facebook
Melbourne StormStorm on facebook
Gold Coast TitansGC Titans on facebook
Manly Sea EaglesSea Eagles on facebook
Penrith PanthersNot on TwitterNot on Facebook
Wests TigersTigers on facebook
South Sydney RabbitohsRabbitohs on facebook
New Zealand WarriorsNot on facebook
Parramatta EelsNot on TwitterNot on facebook
St George/Illawarra DragonsNot on TwitterDragons on facebook
Sydney RoostersRoosters on facebook
Canberra RaidersRaiders Friend Profile
Newcastle KnightsNot on TwitterKnights on facebook

NRL SSMI findings – Club by Club

About SSMI

Sports Geek has developed the Sports Social Media Index (SSMI) to rate the performance of sports franchise using social media. The SSMI cover the key platforms of sports social media, how each platform is used and how they engage their fan base.

SSMI rates teams on execution on social media platforms, are they using best practices exhibited by teams leading the way in digital sport marketing like the Dallas Mavericks, LA Kings & New York Knicks.

If you want more information on SSMI please contact Sean on 0407047200.