More specifically, in this podcast you’ll find out about:
- How Twitter creates a shared experience for fans
- How a 19 year old cricketer shows Facebook is a player for viral content
- Why email is still king in sports
- The other “MoneyBall” how analytics is changing the business side of sports
- Who is the Godfather of CRM?
- Why Twitter takeovers are a bad idea
- What to watch for if you run a Twitter takeover
- Why you need a conversation plan for Twitter especially
- How to determine what to do with Facebook comments in foreign languages
- Options for dealing with poor or abusive Facebook comments
Resources from the episode
- Russell to interview Paul Greenberg, Author of “CRM at the Speed of Light” at SEAT 2013
- Register for SEAT 2013 including 3 for 2 offer and 4 for 3 offer
- Email smashes social for sales from Wired.com
- Stuart Broad walking controversy in the Ashes
- Ashton Agar trends on Twitter and Facebook (Sir Ashton Agar) after remarkable debut
- Top 3 SGP episodes
- Twitter Takeovers review from @CadChica
- Some tweets from @AFL Twitter takeover, including some confusing tweets like this one which was replied to by @AFL
- Join #SBChat each week for great #sportsbiz chat with Lou & JW
- How to run a Twitter chat and Twitter Chat Guide for download
- Thanks to North Queensland Cowboys for Sounds of the Game
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