Man City’s Financial Verdict, NFL in Brazil & NBA Vegas Expansion

Man City's ‘Sham Contracts', Spending Breaches and ‘Disguised Funding': Breaking Down the Findings – The Athletic *

Definitive breakdown of Man City's financial rule breaches.

UK, Football, Governance, Sponsorship, Finance

Protect College Sports Act Passes Senate, Moves to House – Sportico *

Landmark bill reshaping NCAA economics, NIL and media rights.

US, CollegeSports, Media Rights, Governance, Sponsorship

The NFL Went to Brazil and the Maracanã Made It Its Own – Culture of Sport (Substack) *

How the NFL localised its product for Brazil's Maracanã.

Global, NFL, International Expansion, Fan Experience, Sponsorship

Why the Attention Economy Is Becoming Sports' Biggest Opportunity – Sports TechX

Investor view on where sports value flows in attention economy.

Global, Investment, Attention-economy, Sponsorship, Strategy

Data is the application – ma.ttias.be

Why clean, connected data matters more than flashy AI.

Global, AI, Data Strategy, Fan Engagement, Sponsorship

Where Do Manchester City and English Soccer Go From Here? – Front Office Sports *

What Man City's guilty verdict means for the Premier League.

UK, Soccer, Governance, Finance, Legal

Five years ago the NWSL was in crisis. Now it's not, thanks to its players – The Athletic

Player-led reforms underpin the NWSL's commercial resurgence.

US, NWSL, Governance, WomenInSport, Growth

Foley Bolsters NBA Vegas Team Bid in Push to Top Walmart Heir – Bloomberg *

Inside competing billion‑dollar bids for NBA Las Vegas expansion.

US, NBA, Expansion, Ownership, Investment

NHL Team Values 2026: Leafs Lead, Average Up 160% in 5 Years – Sportico

Hard numbers on surging NHL franchise valuations.

US, NHL, Valuations, Media Rights, Commercial Strategy

Cricket Victoria Expands Technology Partnership with Sharp EIT Solutions – Ministry of Sport

How Cricket Victoria is upgrading its tech and data stack.

AU, Cricket, Technology, Digital Transformation

Adobe and NHL partner to personalise the global hockey fan experience – SportsMint Media *

NHL taps Adobe AI stack for personalised fan journeys.

NHL, Technology, AI, Fan Engagement, Marketing

YouTube releases new AI features for creators within its Studio app – TechCrunch

AI-driven edits, testing and feedback for sports video teams.

Global, AI, Content Strategy, Fan Engagement, Sponsorship

How B2B Creator Marketing Builds Buyer Trust on LinkedIn – LinkedIn

Using B2B creators to warm high-value sponsorship prospects.

Global, B2B Marketing, Sponsorship, LinkedIn

Amazon Prime Video Becomes Exclusive DTC Streaming Home for Select NHL Local Rights – Yahoo Sports *

NHL's in-market rights shift from RSNs to Amazon DTC.

US, NHL, MediaRights, Streaming, Digital

PGA Tour Hires Ryan Holcomb to Lead Original Content – The Hollywood Reporter

Box to Box veteran tasked with PGA Tour docu-series push.

US, Golf, Content Strategy, Streaming, Marketing

Radiocentre released Sounds Profits – Radiocentre

Research showing audio's outsized ROI versus PPC and social.

UK, Audio, Advertising, ROI, Research

ATP Media turns tennis archive into new commercial revenue stream with Veritone – SportsMint Media

AI helps ATP monetise its vast historical video archive.

Tennis, Media, Technology, AI, Sports Business

Inside McDonald's push to have AI price your Big Mac – Reuters *

Dynamic AI pricing lessons for tickets, memberships and F&B.

Global, AI, Ticketing, Revenue, FanExperience

Apps, Agents, and Aggregation – Stratechery

How AI agents may replace club apps in fan journeys.

Global, AI, Fan Engagement, Digital Strategy, Sponsorship

How to Spot 10-Year Trends and Build Billion-Dollar Companies — Kevin Ryan of DoubleClick, MongoDB, Business Insider, and Many More – Tim Ferriss Blog

Trend-spotting lessons sports execs can apply to next decade.

US, Media, Technology, Strategy, Data

Decision Architecture: Designing the Structures That Make Teams Think Better – Medium

Frameworks for better cross-functional decision-making in clubs.

Global, Leadership, Management, Data, Strategy