Zach Monette on inspiring a global fan base through pro cycling

On this week's episode Sean catches up with Senior Digital Media Director at Team Novo Nordisk to discuss how they are building a global fan base through pro cycling.

On this podcast you'll learn about:

  • Team Novo Nordisk's point of difference being the world's first all diabetes pro cycling team
  • Their mission to inspire, educate and empower those living with diabetes
  • Their goal to put riders in with diabetes in the Tour de France by 2021
  • How they are leveraging from pro sports teams and what they do well but focusing on the message to inspire and change lives
  • Working in the cause marketing space and getting the marketing mix right to inspire along with providing value to their sponsor
Zach Monette on inspiring a global fan base through pro cycling

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Get more cheeks in the seats!

in iTunes by [email protected] from USA on July 13, 2016

Sean interviews the best of the sports business world to teach organizations how to get more engagement & get more “cheeks in the seats”! He's fun to listen to & his passion for what he does shines through!

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About the Author:

Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in Sports Geek Nation Slack community.

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