On this week's episode Sean catches up with Senior Digital Media Director at Team Novo Nordisk to discuss how they are building a global fan base through pro cycling.
On this podcast you'll learn about:
- Team Novo Nordisk's point of difference being the world's first all diabetes pro cycling team
- Their mission to inspire, educate and empower those living with diabetes
- Their goal to put riders in with diabetes in the Tour de France by 2021
- How they are leveraging from pro sports teams and what they do well but focusing on the message to inspire and change lives
- Working in the cause marketing space and getting the marketing mix right to inspire along with providing value to their sponsor
Resources from the podcast
- Thanks again to Zach Monette from Team Novo Nordisk, follow him on Twitter @ZachMonette, LinkedIn and his blog
- Follow Team Novo Nordisk
- Articles of interest:
- Team Novo Nordisk is racing with Diabetes
- Meet Team Novo Nordisk: the pro cyclists living and thriving with diabetes
- Cycling and Type 1 Diabetes: how the pros manage
- Other Sports Geek podcast episodes you might be interested in:
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Some tweets you may have missed
Who is your favourite?
The @teamnovonordisk Pro Team is made up of 18 riders, all racing with #diabetes.
Which one's your favorite? 👉 https://t.co/km6kR7aiKK pic.twitter.com/WUj9VH8RkW
— Team Novo Nordisk (@teamnovonordisk) February 18, 2017
Powerful video
#WednesdayWisdom – @teamnovonordisk riders share how they felt when first diagnosed with #diabetes… #ChangingDiabetes pic.twitter.com/yAnm7rHiI7
— Team Novo Nordisk (@teamnovonordisk) February 15, 2017
Ready for a big 2017
It was great week of #ChangingDiabetes and getting ready for 2017 with @teamnovonordisk! pic.twitter.com/CaTSjhCw74
— Zach Monette (@ZachMonette) December 10, 2016
Thanks for the review on iTunes
Get more cheeks in the seats!
in iTunes by [email protected] from USA on July 13, 2016
Sean interviews the best of the sports business world to teach organizations how to get more engagement & get more “cheeks in the seats”! He's fun to listen to & his passion for what he does shines through!
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See you at SEAT in Salt Lake City
Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.
SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek
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