On this week's episode Sean catches up with Senior Digital Media Director at Team Novo Nordisk to discuss how they are building a global fan base through pro cycling.

On this podcast you'll learn about:

  • Team Novo Nordisk's point of difference being the world's first all diabetes pro cycling team
  • Their mission to inspire, educate and empower those living with diabetes
  • Their goal to put riders in with diabetes in the Tour de France by 2021
  • How they are leveraging from pro sports teams and what they do well but focusing on the message to inspire and change lives
  • Working in the cause marketing space and getting the marketing mix right to inspire along with providing value to their sponsor
Zach Monette on inspiring a global fan base through pro cycling

Resources from the podcast

Sign up for these:

Some tweets you may have missed

Who is your favourite?

Powerful video

Ready for a big 2017

Some images from @veloimages on Instagram (Zach's recommendation)

How to subscribe to Sports Geek Podcast

Check out Sports Geek Podcast

Thanks for the review on iTunes

Get more cheeks in the seats!

in iTunes by [email protected] from USA on July 13, 2016

Sean interviews the best of the sports business world to teach organizations how to get more engagement & get more “cheeks in the seats”! He's fun to listen to & his passion for what he does shines through!

Join #SportsBiz Slack community

Join #sportsbiz slack with over 600 sports executives
Download Podcast Transcription