On this week's episode Sean catches up with Senior Digital Media Director at Team Novo Nordisk to discuss how they are building a global fan base through pro cycling.

On this podcast you'll learn about:

  • Team Novo Nordisk's point of difference being the world's first all diabetes pro cycling team
  • Their mission to inspire, educate and empower those living with diabetes
  • Their goal to put riders in with diabetes in the Tour de France by 2021
  • How they are leveraging from pro sports teams and what they do well but focusing on the message to inspire and change lives
  • Working in the cause marketing space and getting the marketing mix right to inspire along with providing value to their sponsor
Zach Monette on inspiring a global fan base through pro cycling

Resources from the podcast

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Powerful video

Ready for a big 2017

Some images from @veloimages on Instagram (Zach's recommendation)

Thanks for the review on iTunes

Get more cheeks in the seats!

in iTunes by Colleen@CoachingThroughChaos from USA on July 13, 2016

Sean interviews the best of the sports business world to teach organizations how to get more engagement & get more “cheeks in the seats”! He's fun to listen to & his passion for what he does shines through!

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