In this episode I catch up with Michael Conley from Cleveland Cavaliers on this Sports Geek Podcast you will learn about:

  • How broadcasting first approached digital
  • How the Cavaliers digital team had evolved to serve multiple parts of the Cavs business
  • What it was like when LeBron James announced he was returning
  • What planning was put in place before the announcement happened
  • How the Cavs partnership with Sanitarium for Australia Day developed
  • Why it's important to understand the needs of the sponsors to deliver campaigns that work
  • How to embrace “out of the box” thinking from minor league level up to the pros.
Michael Conley talks about Cavs partnership with Up & Go

Resources from the podcast


What you've missed from Cavs on Australia Day


#CavsAustraliaDay powered by @upandgoau is looking ACE! A photo posted by Cleveland Cavaliers (@cavs) on Jan 25, 2016 at 2:34pm PST

Delly loved the Australia Day game

Announcing the partnership


We’re excited to announce our partnership with Australian-based company UP&GO!We’ll tip off our collaboration by…

Posted by Cleveland Cavaliers on Monday, January 4, 2016

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Best Australian Sport Podcast by FrenchieBmx

As a sport marketing professional, I listen and follow Sean religiously and the Sports Geek podcast never disappoints! From international guests to local sport expert, it always delivers the best content!!

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Michael Conley on sponsorship, Australia Day and the return of LeBron James – Transcription

See you at SEAT in Salt Lake City

Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

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