In this episode I catch up with Michael Conley from Cleveland Cavaliers on this Sports Geek Podcast you will learn about:

  • How broadcasting first approached digital
  • How the Cavaliers digital team had evolved to serve multiple parts of the Cavs business
  • What it was like when LeBron James announced he was returning
  • What planning was put in place before the announcement happened
  • How the Cavs partnership with Sanitarium for Australia Day developed
  • Why it's important to understand the needs of the sponsors to deliver campaigns that work
  • How to embrace “out of the box” thinking from minor league level up to the pros.
Michael Conley talks about Cavs partnership with Up & Go

Resources from the podcast


What you've missed from Cavs on Australia Day


#CavsAustraliaDay powered by @upandgoau is looking ACE! A photo posted by Cleveland Cavaliers (@cavs) on Jan 25, 2016 at 2:34pm PST

Delly loved the Australia Day game

Announcing the partnership


We’re excited to announce our partnership with Australian-based company UP&GO!We’ll tip off our collaboration by…

Posted by Cleveland Cavaliers on Monday, January 4, 2016

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Best Australian Sport Podcast by FrenchieBmx

As a sport marketing professional, I listen and follow Sean religiously and the Sports Geek podcast never disappoints! From international guests to local sport expert, it always delivers the best content!!

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Michael Conley on sponsorship, Australia Day and the return of LeBron James – Transcription

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