New brands and buildings with Timberwolves’ Ted Johnson

On this week's episode Sean catches up with Ted Johnson, Chief Strategy Officer from the Minnesota Timberwolves for a second time to discuss the clubs new brand and buildings to help the Timberwolves business grow.

On this podcast you'll learn about:

• How Ted and Sean's chat back in episode 65 has come to fruition with the launch of the practice facility and renovation of the Target Centre
• “Bringing the basketball and the business closer together”, how the new facilities are connecting the business operations to the centre and team itself
• How crisis mode kicked in when the Timberwolves had to cancel a game for the first time at the Target Centre in 30 years
• Rebranding the team and what the new logo represents both on and off the court and the positivity it generates from fans
• Breaking into the China market with a game being played next season and what that means for growth of the Timberwolves brand