Question 2 comes from Gillies Mangan and I hope I've said your name correct. Gillies, who also sent this in via Sports Geek Nation Slack. He asked for what are the best hacks?
To engage fans, i.e. strategies or campaigns run with little or no effort that that have generated the tremendous outcome. I'd love to be out to answer this and go here it is. This is the silver bullet. Gilles I don't think there is any. I think everything requires effort. Even if I even if I said I do this and I love saying steal with pride. So seeing some what someone else does and test how it works on your fan base would be my short answer. If you see someone doing something well, how can you tweak it to your fans? Is my quick answer. But my other answer is there is no silver bullet. Everything requires effort, even coming up with a super creative idea. Although short in execution, that super creative idea requires effort, both brainpower, space and time for you to think about those things. So I think and then the other part is where the effort is, is. Listening to your fans, what are they doing? What are they doing? A lot of injecting yourself into their conversation in an authentic manner. Is the best way to as I'm just going to highlight what you are asked to engage fans.
And so this is where jumping in on a latest meme or watching what they're doing in a in a UGC form. So user generated content. What are the fans doing? I think that's really important. If the team can jump in on that, that you do get a lot of kudos and a lot of a lot of engagement. Now, I say engagement because it doesn't drive traffic. It might drive ticket sales and won't do those kind of things. But it does tie to the bond. So when you do do that, ask later on, the fans are more likely to do it. So I think mainly it's the it's the listening. And so it is a skill that can be trained. It is something that social media practitioners need to do more of. I think understanding what the fans are doing, replying in that tone, that kind of thing, there are teams that do it very well. And I think it fits with their brand. It's got to fit with your brand. But like, I think that's the quickest hack to engage fans. I think of a team that goes from a very vanilla reporting. Here's the news. Here's what's happening to one that's more engaging gets noticed by the fans very quickly. Then maintaining that does require effort, which is why I'm saying it's not a little effort, but it does have a higher index of reward. So I would say the quickest hack is listening to your fans and tapping into something that they're doing right now. I think is the easiest way to go about engaging your fans and that that is different on every single platform.
I think there is a I think there's a quick lack of replying to some people on our Facebook feed, on the Facebook comments of a post. There's a lot of conversation happening there. No one really engages on that on that on that conversation, whereas we're really geared towards replying to and having a funny quip reply in in Twitter. What if you did that? Applied some Twitter strategy to a Facebook comment. Again, requires a lot of work to do it consistently. But what if you did it in that surprise and delight manner? Every and again, if someone does come back with a really great quip in a Facebook comment, how do you then take that to the next level to further encourage people to do that going forward? Thanks very much for that question, Giles. Question 3. Not Thanksgiving related and a belated Thanksgiving to all my friends in the US because it was related to cold turkey, which probably you've all indulged in in the past week or so.