Digital & Crisis Management with Essendon FC 's Justin Rodski & Marc Bertieri on Sports Geek Podcast episode 26This week on Sports Geek Podcast we head out to see the new digs for Essendon Football Club in the AFL now named True Value Solar Centre.  I chat with Justin Rodski & Marc Bertieri about the tough year the Bombers had with the ASADA investigation dominating their season and how they plan to bounce back in 2014.  On ABC Grandstand with Francis Leach we look at two sides of social media with the #SFBatKid and Sydney FC dealing with trolls.  We take a look at new platforms available that teens are migrating to.

On this podcast you’ll find out about:

  • How Essendon plan to use True Value Solar Centre to better deliver content to fans
  • Why Essendon started #EFCListens in response to ASADA investigation
  • How Essendon comms team handled supplements investigation using social media
  • Bombers Birthday app built on Facebook to give Bomber fans personalised birthday messages
  • How social media helped the world rally around SF Bat Kid
  • Why Sydney FC's Frank Farina spoke out against social media trolls
  • How athletes like Socceroos can leverage social media to build their personal fan base


Social media allowed the world to join in with #SFBatKid journeyResources from the episode

Social Media Post of the Week

Richard spoke about Arsenal Twitter Takeovers last week's episode, here they recap #AskArsene with a video post on Facebook.  Please tweet in your nominations for social media post of the week to @SportsGeek or @seancallanan.
Honorable mention to Dallas Mavericks for parody of Volvo Van Damme ad with owner Mark Cuban.

Well done to FFA's Brian Gibson on sharing the Socceroos Team sheet with Player Twitter handles.

But Shane Harmon's Westpac Stadium takes out the Social Media Post of the week by trolling Mexico with this tweet, getting press around the world.

Closing 2 Cents


Listening via iTunes?

Subscribe to the Sports Geek Podcast in iTunes, if you liked the episode please leave a review on iTunes and help spread the word on your networks.  Thanks in advance.

See you at SEAT in Las Vegas

Join us at SEAT in Las Vegas - June 23-26

Join Sean at SEAT Las Vegas in June.  All attendees will have the option to claim a discounted Pick My Brain session.

Listen to Sports Geek

Sports Geek podcast available on all podcast platforms